The Executive of the Murcia finalizes a strategic plan aimed at repositioning the Murcian footwear sector in the international market, which will be presented before the end of this month.
In 2023, the sector's exports reached 104 million euros, recovering pre-pandemic levels. However, the International sales The sector's sales registered a 2% decrease compared to the previous year, a trend that has continued in the first months of 2024. According to official data, the sector represents 5,3% of national sales, with a turnover of 201 million euros in 2022.
Lopez Aragon He highlighted the collaboration of the regional government with the association Calzia to design a roadmap that will allow them to "relaunch the international presence of regional footwear and position it in the prominent place it deserves." He also highlighted the quality and innovation of the sector: "The greatest strength of Murcian footwear lies in the quality of its products and its continuous commitment to innovation and design," he noted.
The sector has received support from the Development Institute (Info), which in the last five years has mobilized investments worth 19,9 million euros, highlighting aid for productive investments and internationalization.
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