The Marqués del Atrio winery group opens a new international subsidiary in Mexico

It hopes to double its turnover in that country

The objective is to establish a base from which to control and promote the export market to Latin America, which Mexico dominates along with the Dominican Republic, according to the latest data from the Spanish Wine Market Observatory (OEMV).

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With the opening of this subsidiary, the group expects to double its turnover in the country in the current year, placing it above one million euros in turnover (5% of its retail business). exports).

 

The new office will be headed by Rafael Ceballos Alcoba, a professional who has more than a decade of experience in the sector, serving brands of Mass Consumption such as Chocolates Valor or Acesur with similar roles of opening new markets. The director of the subsidiary will have autonomy in opening new markets in Latin America, with the aim of introducing the entire portfolio of wines from the different designations of origin of the group (Rioja, Ribera del Duero, Utiel-Requena, Navarra and Rías Baixas).

 

The United States and Mexico are among the six countries that account for more than 80% of the group's export turnover, with Germany and the United Kingdom in the lead, representing almost 50% of the export business.

 

“We fully trust Rafael Ceballos to establish our base in Mexico and, from there, send our wines to the entire continent, preserving the quality standards that define our liquids since 1899. It is a market in full expansion, and that is why we face as a team and excited about this new stage,” he says. Jorge Rivero, commercial director of the Marqués del Atrio group and member of the fifth generation at the head of the group.

 

Between January and September of last year, according to the observatory cited above, Mexico acquired 20,5 million wines from Spain, an investment that amounted to 82,4 million euros, exceeding the total figures of the previous year in eight months. In those months of 2022, the export market to Mexico grew by 23,8% in volume and 35% in value. For Marquis del Atrio, It is the market where DOCa sales have evolved best. of La Rioja, together with the United States. Hence, the importance is both numerical and emotional, since it is in this region where the winery group was founded in 1899 and where today it has its main wineries.

 

Marqués del Atrio Group continues its international expansion

 

The Mexican subsidiary will also provide support in the United States, where Grupo Marqués del Atrio already operates from its subsidiary in Miami. United States and Mexico are among the six countries that account for more than 80% of the group's export turnover, with Germany and United Kingdom at the head, representing almost 50% of the business they export. Then there are China and United States, which bring together close to 30%. Of the six countries mentioned, Mexico is one of those that has evolved the best in recent years, and it is expected that with the opening of the new subsidiary, this growth will intensify.