Carinsa brings the "Essence of Barcelona" to New York with the international launch of its flagship perfume

 

The act of presenting the Perfume of Barcelona it took place in New York, as part of an event organized by Barcelona Global and Barcelona & Partners, focused on boosting the global projection of the Catalan capital through business innovation.

 

The new fragrance has been conceived as a A tribute to Barcelonatranslating its Mediterranean soul, its architecture, and its energy into a complex aromatic profile. exit notes —lemon, bergamot, cardamom and pepper— capture the fresh energy of dawn Barcelonan. The heart of the perfume —with lavender, rosemary, orange blossom and fig leaves— evokes the elegance and urban calmFinally, the background notes —patchouli, sandalwood, almond, and vanilla— symbolize the warmth of the sunsets and catalan tradition.

 

In this context of expansion and creativity, Vanessa MartinezThe CEO of Grupo Carinsa highlighted the symbolic value of the product: "This perfume is a tribute to our city and its capacity to inspire innovation and emotions. At Carinsa, we believe in the power of the senses as a universal language, and we want the world to know the creativity that is born in Barcelona."

 

Carinsa's Strength and International Expansion

 

Founded in 1993 by chemical engineer Alberto Martínez Ortega, Carinsa is a family business Based in Sant Quirze del Vallès, the company is currently led by sisters Vanesa and Denia Martínez, with their mother, Isabel Chamorro, as its main shareholder. The company, which employs 200 professionals of 33 nationalities (30% of whom are dedicated to R&D), intends to exceed 300 employees in the next five years.

 

With a consolidated presence in 58 countries With subsidiaries in Morocco, Algeria, Türkiye and Venezuela, Carinsa maintains a firm global vision

 

 

The next medium-term strategic challenge is the expansion into sub-Saharan Africawith interest in markets such as Kenya, Nigeria, Tanzania and Ghana.

 

El commitment to innovation It is a fundamental pillar, allocating the 20% of its revenue goes to R&D in key areas such as sustainability, nutrition, health, and disruption. To date, the group has registered 30 international patents.

 

Figures and Friendly Growth Plans

 

Carinsa's economic evolution has been remarkable, with an increase in its turnover of around 30% in the last decade. Turnover at the end of 2024 stood at 59,9 millones de eurosand the forecast is to maintain a double digit growth both in 2025 and 2026.

 

To cope with this expansion, the company is processing the acquisition of four additional warehouses in Sant Quirze del Vallès, in order to multiply its productive capacity by 10The goal is to reach the figure of €100 million in revenue by 2030The first phase of this ambitious plan will materialize in October 2026, with the commissioning of the first building intended for the food division.

 

Denia Martinez, vice president of Grupo Carinsa, highlighted the company's unique position in the national market: "Carinsa is a global company in the aromas, fragrances and preparations segment; in fact, only we and one other company have the full range of activities and production in Spain."