the hotel chain Minor Hotels has announced that the hotel NH Curitiba The Five, located in the Batel district of Curitiba, Brazil, has been transformed to operate under its luxury brand, thus becoming the first NH Collection in the countryThis strategic move seeks to serve a market segment that values exclusivity, comfort and impeccable service, both on business and leisure trips.
The new NH Collection Curitiba It is part of a portfolio of more than 100 establishments that the brand has spread across 24 countries. Under the premise of "Feel the Extraordinary," the company has implemented its "Brilliant Basics”, a series of distinctive services designed to maximize guest comfort. These include pillow selection, early breakfasts, and a rest kit which includes aromatherapy products.
To elevate the experience, the hotel has added 24 new suites with balconies and completely renovated its lobby, adding a more modern feel with signature sound and fragrances. Coming soon, principles of 2026, the total renovation of two special suites of 90 m² is planned, which will bring the total number of rooms to 176Each of them fuses art and elements of local culture, reinforcing the brand's identity.
The culinary offering is another of the hotel's pillars. Led by chef Silvonei Souza, the restaurant Trinity provides contemporary cuisine with Mediterranean touches, available for breakfast, lunch and dinner, as well as a traditional Brunch Sunday. For its part, the Five Lounge Wine & Cocktail Bar invites guests to enjoy an extensive wine list and signature cocktails.
The hotel is committed to the wellness and sustainability trendsIts facilities include a state-of-the-art gym, and its menu features vegan, vegetarian, and functional options. It has also strengthened the use of local suppliers and has implemented practices to reduce plastic consumption and improve energy efficiency.
Marco Amaral, Vice President of Operations and Development at Minor Hotels, highlighted that the change “It’s much more than a rebranding”. And he added that “The hotel has been completely transformed to reflect the brand's core values, which include meticulous attention to detail, personalized service, and a strong connection to the local culture. From booking to check-out, guests enjoy a unique, more connected, sensorial, and tailored experience..
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