-How important is tourism to the country's economy?
Slovenian tourism is growing steadily; in 2001, the country received over 2 million tourists and generated $1 billion in revenue. The tourism sector currently accounts for 10% of the GDP.
Until 1990, the Slovenian economy was socialist, although very open along its borders with Austria and Italy, and in recent years, progress has been considerable. An investment need of around $1.200 billion is projected until 2006; most of this is domestic capital because foreign capital is not interested.
– What kind of tourist services does Slovenia offer?
The current hotel capacity is 25.000 beds, a number that is expected to increase, as tourist demand is not fully met during the summer months. This increase will involve the construction of at least four large five-star hotels and approximately 80 smaller, family-run hotels. This investment is part of the New Slovenian Tourism Strategy project, which will be implemented between 2002 and 2006.
The tourism sector, apart from hotels, has grown considerably; there are now 4.000 restaurants and chains, and a large number of shops. There is a strong relationship between all the tourism operators.
-I mentioned earlier that most of the capital allocated to tourism is domestic, do they receive government aid?
The government collaborates closely, coordinating tourism products and promoting tourism through information and marketing. Five ministries are involved in tourism; for example, the Ministry of Agriculture supports the development of rural tourism, while the Ministry of Economy assists small businesses in the tourism sector. These initiatives follow European programs, but they lack originality; ideally, many other possibilities should be explored. A call must be made to the government to emphasize the importance of tourism; this is constructive criticism.
– What is the relationship between Spain and Slovenia in terms of tourism?
Spain and Slovenia are quite far apart, and there are no direct flights between the two countries. It is hoped that increased economic cooperation between Spain and Slovenia will facilitate a direct flight between Ljubljana and Barcelona, as many Slovenians are interested in the Spanish coast, and this could be an attractive project. Currently, charter flights to Barcelona are only available during the summer.
-Why is there no direct flight between Spain and Slovenia?
In principle, both governments are interested in a direct Ljubljana-Madrid flight route. Firstly, there could be an economic reason, as the Slovenian airline only has six planes, and these must be fully booked year-round, not just during the summer. There are also insufficient resources to promote Slovenia globally.
Lately, Spain has gained prominence thanks to its Presidency of the European Union, bringing the country closer to Slovenia. The government should be encouraged to promote itself at Fitur because Slovenia remains largely unknown in Spain.
One promotional opportunity lies in football, as the two teams will face each other in the next World Cup. Furthermore, Spanish products such as olive oil and fashion are already very popular here.
-What are the main tourist attractions in Slovenia?
They can be divided into 5 groups:
1-Lakes, mountains (Alps)
2-Mediterranean coast (45 KM)
3-Thermal resorts (Spas)
4-Cities and cultural heritage
5-Rural tourism (400 farms)
In addition, you can find other services and entertainment such as Congresses, Fairs, Casinos and a wide range of sports to practice, whether water sports, outdoor sports or snow sports.
Nor can we forget the importance of wine as a tourist attraction.
-Has the September 11 terrorist attack influenced Slovenian tourism?
Absolutely. Slovenia is a tourist destination that doesn't necessarily require flying; its proximity to established tourist markets like Germany and Italy is also a plus. The country is neither close to nor shares the same Islamic spheres, and finally, the public safety that Slovenia offers is key.
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