Ontario monopoly praises the evolution and innovation of Rioja wines during its trade visit

During their stay, the Canadian delegation expressed their surprise at the evolution, innovation and diversity of Rioja wines.

The president of the LCBO And his team highlighted being "pleasantly surprised by Rioja's evolution, its innovation, and its diversity." The delegation had the opportunity to learn firsthand about the projects of some twenty local wineries, participating in a dynamic tasting organized by the Regulatory CouncilAt this meeting, they positively assessed how Rioja wineries have been able to preserve tradition while incorporating technological and sustainable innovations in their production processes.

“All the wineries are focused on and dedicated to quality, constantly striving to offer products that inspire consumer confidence,” stated a member of the delegation. They were also impressed by the sector's commitment to sustainability, which reinforces the potential of Rioja wines in the competitive market. Ontario.

This trip is part of the company's commercial strategy. DOCa Rioja to strengthen the presence in large retailers and wholesalers in to Canada. The Canadian market is key for Rioja, which in 2023 increased its exports to this country by 1,36%, reaching 4 million liters sold. In the province of Ontario, Rioja represents half of the sales and references of Spanish wine.