Titled "We make it possible," it reflects the values that have guided the company since 1979.
El Moldtrans Group, Leading Spanish operator of international land, sea and air transport, national distribution, logistics, trade fair services and customs, presents its new corporate video.
Titled "We Make It Possible," this short film pays tribute to entrepreneurs who, with enthusiasm, effort, and creativity, make their self-employment projects a reality, while also reflecting the corporate values that have guided the Moldtrans Group since its creation in 1979.
The video, which lasts about three minutes, tells the imaginary story of a young girl who dreams of opening a children's clothing store, and who is supported by her father. But the opening day could be marred by a serious unforeseen event: The illuminated sign that attracts the attention of her customers will not arrive on the opening day of the new store, if she does not have the help and services of a comprehensive logistics operator. The transport of this element from the factory located on a distant continent to the store depends on the Moldtrans Group and the work carried out by its professionals.
The short film, which is in high definition quality, was created by the Castellón-based production company Wannafilmmakers. As in a real film production, the filming team travelled to some of the 13 locations in Spain and Portugal where the Moldtrans Group currently has a presence. The locations chosen were Irún in the Basque Country, Montcada i Reixac and Santa María de Palautordera in Catalonia, and Valencia. The scenes were recorded with the collaboration of some professionals from these delegations, who became extras for a few hours (the only professional actors who appear in the video are the protagonists). A careful editing, assembly and post-production process was then carried out, resulting in this exciting video.
While developing the Plot, which follows the urgent shipment of the sign by different means of transport (land, sea and air) and logistical activities to ensure that it arrives on time, the video recalls the corporate values that have distinguished the Moldtrans Group since its creation more than 35 years ago: proximity, professionalism, personalization, customer orientation, commitment, innovation, honesty and teamwork; without forgetting of course corporate social responsibility, which translates into collaborations with various social and grassroots sports entities. To these essential values are added the motivation, training and involvement of its employees, who are the true driving force that has managed to turn the Moldtrans Group into one of the main logistics operators in Spain and Portugal.
The aim of the video, in addition to thanking the trust that customers have placed in the Moldtrans Group for three decades, is to introduce the company to its various current and potential markets, showing a modern and updated image consistent with the mission, vision and values inherent to its brand. To this end, the video has been translated into Spanish, English and Portuguese and will be broadcast on the Moldtrans Group website and social networks, as well as on the main video platforms such as YouTube or Vimeo.
"We didn't want to make an ad just explaining who we are and what we do.", highlights Carlos García, Head of Marketing and Communications of the Moldtrans Group. "Our intention was to tell an engaging, realistic story that reflects the best of us: how our work helps companies and businesses function every day. I believe we have succeeded in creating a video that conveys the vision that motivates us to keep moving forward and the values that make this Group and the people who comprise it a unique company.".
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