The Interprofessional Association of White-Coat Pigs (INTERPORC) has led the participation of 17 Spanish companies in SIAL Shanghái 2026consolidating the position of España as the main supplier of this product in ChinaThe fair has been key to reinforcing the image of quality, innovation and reliability of the sector in the Asian market, which in 2025 represented almost 24% of the total volume of pork imported by the Asian giant.
In a grouped pavilion of 750 m², the Spanish delegation has showcased the excellence of Spanish pork to importers, distributors and specialized operators, at one of the world's largest food platforms, which in this edition has brought together more than 5.000 exhibitors and 183.000 professionals.
China, a strategic market for Spanish pork
The Chinese market is emerging as a top priority destination for Spanish exporters. It is not only the world's largest market by number of consumers and the second largest by PIBbut it is also the main buyer of Spanish pork by volume, with a share of 18,4% of the total exported by España in 2025. The data confirms Spain's leadership as the top pork supplier of China, with imports exceeding 500.000 tons last year.
This dominant position is reflected in the following key figures:
| Key Indicator | Figure (Data 2025) |
|---|---|
| Market share of España in pork imports China | 23,9% of total volume |
| Volume of Spanish pork imported by China | More than 500.000 tons |
| Weight of China in total Spanish pork exports | 18,4% of total volume |
Strong institutional and business support at SIAL Shanghai
Spanish participation enjoyed significant institutional support, projecting the image of a strategic industry for the country. The delegation received support from José Miguel Herrero, general manager of food at Ministerio de Agricultura, Pesca y Alimentación; Alfonso Pino, Agriculture advisor in Pekín; and the trade advisors in Shanghái y Pekín, María Simó y Estefanía Roncerorespectively. Also in attendance Miguel Ángel Higuera, Director of the Asociación Nacional de Productores de Ganado Porcino (ANPROGAPOR).
This action is part of the Support plan for the Internationalization of the Spanish white pork sector 2026, continuing the strategy of external presence that INTERPORC develops in Asia, a region of special interest to the industry.
Strategic vision: trust and new opportunities
The managers of INTERPORC They highlighted the importance of this event to strengthen trade relations and adapt the offering to an increasingly demanding market.
As pointed out Alberto Herranz, CEO INTERPORC, who are "the presence in SIAL Shanghái reflects the strategic importance that China It continues to have value for Spanish white-coated pigs and the ability to further strengthen a commercial relationship built over years on trust, quality and the responsiveness of our sector«. Herranz He emphasized that this participation «It allows for further strengthening of ties with key market players and progress in high-level dialogue, in a shared effort in which the involvement of the Embassy is also fundamental. España«.
For its part, Daniel de Miguel, International Director of INTERPORC, provided a more detailed business perspective: «China Today's market is more sophisticated and segmented, and that requires working with greater commercial precision. SIAL Shanghái It is a good platform to support Spanish companies on the ground, strengthen contact with importers and distributors, and continue to open up space for products such as ham and cured sausages, which still have room for growth in certain channels.«.
Active promotion to position the premium product
To bring the diversity of the Spanish offering closer to the professional public, INTERPORC organized showcookings with pork, as well as ham carving demonstrations and tastings. These activities featured the collaboration of high-profile experts such as Leon Lin, a benchmark in the promotion of Spanish ham and wine in China with over 20 years of experience, and the master ham carver, Abraham CambresThe program was completed with an institutional dinner to consolidate relationships with the participating companies.
With this strong participation, INTERPORCThe Interprofessional Agri-food Organization of White-Coat Pigs has once again demonstrated the capacity, diversity and scope of the sector in one of the most relevant professional forums in the global food scene.
Key points and frequently asked questions about pork exports to China
What specific opportunities does the Chinese market present for Spanish pork beyond fresh meat?
The Chinese market is evolving towards greater sophistication. This opens up significant opportunities for higher value-added products, such as cured ham and sausages. According to industry experts, there is substantial growth potential in specific channels like the HORECA sector and specialized retail, where consumers seek gourmet products and differentiated quality.
Why is participation in trade fairs like SIAL Shanghai so important for exporters?
Participating in trade fairs of this magnitude is crucial not only for generating direct sales, but also for building long-term relationships of trust with local importers and distributors. It allows Spanish companies to showcase their production capacity, their commitment to food safety and traceability, and to strengthen their brand image. España as a reliable, high-quality supplier in a high-level B2B environment.
How does the segmentation of the Chinese market affect the strategies of Spanish companies?
The increasing segmentation of the Chinese market is forcing exporting companies to abandon a monolithic approach and develop more precise business strategies. This involves adapting the product, format, and distribution channel to specific consumer niches, whether for mass consumption, luxury restaurants, or e-commerce. A deep understanding of the market is essential for success.
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