The potential of e-commerce in China: the experience of JD Group platforms

Day in Madrid

E-commerce in China represents more than 40% of the world total, with its particularities, entering the Chinese online market is not easy.

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ICEX Spain Export and Investments, has opened the call to attend a conference on May 8 where the opportunities opened by the channel will be presented. electronic commerce for the internationalization of Spanish companies in China the JD Group.

 

JD Jingdong Mall, was created in 1998 and currently has more than 199 million active customers. It is the second largest e-commerce platform in China after Tmall, with a 34% market share B2C and the biggest seller E-tailer (direct online sales) from China with a 59,6% market share. It offers adapted and differentiated solutions to companies that intend to enter the Chinese online market.

 

In April of 2015, JD He launched JD Worldwide to take advantage of the rapid growth of the market cross-border e-commerce in China. This model offers easy entry into the Chinese domestic market for foreign brands and merchants seeking to reach consumers. Chinese consumers. Foreign companies do not need to have a legal entity or bank account in China, and JD Worldwide offers a range of support to retailers on the platform, including marketing help to the 150 million active users of JD.com and access to its incomparable national logistics network.

 

 

JD Jingdong Mall was created in 1998 and currently has more than 199 million active customers.

 

 

During the event organized by ICEX you will be able to learn first-hand about the possibilities they offer to Spanish companies to sell in the Chinese market. Likewise, the representatives of JD They will also talk about the characteristics of other platforms and services of the group, such as JD FRESH AND JD FASHION, also very interesting for Spanish companies.

 

There will also be the presence of key actors for the development of a strategy in the online channel in a market as complex as the Chinese one, as is the case of Banco Santander and the portfolio of products they have developed specifically for online marketing in China.

 

The day includes a discussion in which attendees will be able to ask questions and take advantage of the break time to exchange concerns and experiences. During lunch and networking time, participating companies will have the opportunity to hold interviews, both with representatives of JD Banco Santander and staff of the Economic and Commercial Office of Spain in Beijing. 

 

Source: ICEX