Agri-food Internationalization
A delegation of eight Andalusian companies from the gourmet sector, promoted by Andalucía TRADE, has participated in the Summer Fancy Food fair in New York, the main showcase of the East Coast of the United States, to consolidate its presence in a key market for the export of high value added products.
A delegation of eight Andalusian companies from the gourmet sector, promoted by the agency Andalucía TRADE, has participated in the fair Summer Fancy Food de Nueva York, the main showcase of the East Coast of Estados Unidos, to consolidate its presence in a key market for the export of high value-added products.
The Andalusian trade mission comprised a carefully selected group of companies representing the diversity and quality of the region's offerings. Among the participants were Vinagres de Yema (Cadiz), the winery Toro Albalá (Cordova), Brotherfood Quality (Cordova), Tostaderos Sol de Alba (Grenade), Cielo y Tierra Olive (Jaen), Beyond Olive Oil (Jaén), the group Ubago (Malaga) and Artespecia (Malaga). Its objective has been to establish new business contacts and strengthen its position in a highly competitive and demanding market.
The strength of the Spain brand in the delicatessen sector
The Spanish presence in the Fancy Food Show The event wasn't limited to the Andalusian delegation; it also featured a significant representation of companies from across the country, highlighting the strength of the Spanish agri-food sector in the high-end segment. The fair served as a platform to showcase products ranging from traditional extra virgin olive oils to innovative snacks and premium seafood.
One of the most prominent exhibitors was Ubago Group Mare, which under its motto "ARTISANS OF THE SEA", presented its line of smoked, canned, and salted fish. At their stand, the company representatives, Carmen e IgnacioThey attended to potential buyers interested in the Spanish canning tradition. Meanwhile, The Salmon, company of Huelva, also strengthened the supply of seafood products through its representative, Pablo Jose Gonzalez Moreno.
Extra virgin olive oil, one of Spain's star export products, played a special role. Daniel, Of the brand Daniela, presented its oil «TITIN EXTRA VIRGIN OLIVE OIL»while another stand with the brand OO It displayed a wide range of olives and oils, confirming the North American market's interest in Mediterranean products.
Innovation and strategic alliances in the US market
The fair also served as a barometer of new trends. The company Solnuts Crunchers It captured attention with an innovative snack: gluten-free baked almonds with double crunch and a tomato and onion flavor, a product that responds to the growing demand for healthy and original snacks. In the wine sector, Antonio, In representation of El Toro Albala, showcased the offer from this renowned Spanish production company.
The importance of the event lay not only in the product exhibition but also in the synergies created. The presence of entities such as Landaluz, Central de Servicios S.L., represented by professionals such as Jose Manuel Padial Sanchez y Mª Del Carmen Herrado CalahuatThis highlights the crucial role of service platforms in facilitating companies' market entry. Furthermore, the participation of Christoph Weygandt, from the distributor US FOODSand the presence of brands like DeMedici, of the group Gelfert Global GroupThey confirm the active interest of major US importers and distributors in the Spanish gourmet product.
| Company / Brand | Product / Specialty | Representative(s) Cited |
|---|---|---|
| Ubago Group Mare | Smoked fish, canned fish and salted fish | Carmen e Ignacio |
| The Salmon | Salmon products | Pablo Jose Gonzalez Moreno |
| El Toro Albala | Wines and winery products | Antonio |
| Daniela (TITIN) | Extra Virgin Olive Oil | Daniel |
| Solnuts Crunchers | Gluten-free baked almond snacks | N/A |
| US FOODS | Import and distribution in EE.UU. | Christoph Weygandt |
Key points and frequently asked questions about agri-food exports to the USA.
What opportunities does the US market present for the Spanish gourmet sector?
The market Estados Unidos It offers a strategic opportunity for high value-added products. American consumers increasingly value quality, authenticity, and traceability, creating strong demand for extra virgin olive oil, artisanal seafood, and wines with protected designation of origin. Participation in trade shows such as Summer Fancy Food It is essential to connect with key distributors and understand local consumer trends.
What is the role of organizations like Andalucía TRADE in this process?
Foreign promotion agencies such as Andalucía TRADE They play a crucial role by acting as catalysts for SMEs. They organize group trade missions that reduce barriers to entry, increase brand visibility under a regional quality umbrella, and facilitate access to a network of contacts that would be much more costly and complex for an exporting company to achieve individually.
What US consumer trends are reflected at the fair?
The 2026 edition of the fair has highlighted several key trends. On the one hand, the rise of the snacks healthy, innovative and with attributes such as "gluten-free", like those presented by Solnuts CrunchersOn the other hand, the demand for products with a story behind them, such as the "artisans of the sea," is consolidating. UbagoFinally, certified quality and geographical origin remain a decisive purchasing factor, especially in categories such as olive oil.





