Praised among the 10 Best Independent Digital Marketing Agencies in Mexico

The Merca 2.0 ranking is already a consolidated reference in the sector

It is not the first time that the Digital Marketing Agency specialized in commerce Marketing appears within the TOP 20.

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After winning this past April 4th the prize of Best Full Service Digital Marketing Agency 2017 and of Best Traffic Acquisition Agency at the eShow Fair a few days ago, the magazine Merca 2.0 has published the TOP 20 of the Ranking of Digital Marketing Agencies 2017 and Praise It is part, being the 9th independent

 

The ranking of Merca 2.0 is already a consolidated reference in the sector thanks to its long history, this is not the first time that, the Digital Marketing Agency specialized Marketing, appears within the TOP 20, but it is the first time that they have consolidated themselves in these positions two years in a row, which positions them, along with their recent awards obtained in eShow Mexico, as one of the main agencies to take into account within the Mexican market.

 

The preparation of this study is based on the average of 4 crucial pillars for any agency today:

La billing, representing 36% of the total score.

El Number of employees, representing 24% of the total.

El number of current accounts in portfolio, also representing 24% of the total score.

And finally, the digital presence of the brand is valued with 10% of the total weight in the score.

 

 

The study not only offers interesting data in the agency field, but also in terms of the evolution and state of the digital advertising market itself today in Mexico.

 

 

You can see how 2016 has positioned itself, so far, as the year of greatest digital investment in the country, setting a historical record; On the other hand, social networks constitute a critical enclave for companies in their marketing strategies. digital business, being the most requested service from agencies. In this respect, it can be said that there is still a 'generational' gap in terms of market maturity compared to Europe, where he Big Data, the Programmatic Buying or CRO are today one of the great concerns of clients in terms of business increase strategies when it comes to having agencies.

 

Another of the differentiating factors between mexican market and the European one, according to this study, is still the client's resistance to the implementation of new strategies, formats and methodologies within digital marketing. It seems that the Mexican businessman still has to internalize that 'jumping' on the bandwagon of trade and being up to date with the latest trends and news in this regard is not optional but a priority for the long-term survival of your businesses. On the other hand, large brands with international reach do not suffer from this 'psychological barrier' and fight within the Mexican national sphere in a continuous technological and novelty race to keep the user informed and 'satisfied', which generates a large gap between them. and the rest, and which therefore requires constant renewal and rapid evolution of the rest of the players in order not to be left behind.

 

However, and despite this, we cannot ignore that according to the AMIPCI Mexico This country already has more internet users than Spain, Colombia or Canada …and still with great growth potential ahead, which is a great business opportunity for companies (still somewhat untapped) and a great adventure ahead for all digital marketing agencies that will have to build a solid bridge between companies that want to travel this (promising) path and users.