Businesses are turning to co-marketing to promote their products

Session by expert Xosé Luis Reza

Marketing has starred in the second session of the breakfast-colloquium “Nexus, meetings for Ourense”, organized by the Business Confederation of Ourense with the sponsorship of Abanca and the collaboration of Hotel Barceló.

Specifically, the session was dedicated to the co-marketing formula, the promotion of products through strategic alliances with companies that share the same type of clients even if they belong to different sectors. The marketing expert Xosé Luis Reza, president of Marketa and the Galician Communication Cluster, has been in charge of explaining this concept: “we have to know who our target audience is and share it, have that point of union with that parallel company; If we are Premium we have to look for other companies that are Premium, we cannot join forces with other companies that have a more price positioning, for example. To the extent that you share positioning and target audience It is to sit down and talk and look for those objectives that each of the companies need to share those costs and those results.”

This co-marketing strategy has proven especially useful in Spain and Galicia since the economic crisis, and is increasingly on the rise. “One of the things that we appreciate at Markea is that there are partners who did not know that within Markea They have sought elements of synergy and have shared marketing and communication tools Thanks to that mutual knowledge because they have found actions and promotions in which this technique could be applied,” said Reza.

Around twenty representatives of companies from Ourense attended this event in which the expert outlined his general vision of marketing and its usefulness for business development.