Asturian agri-food companies win over German importer at ImportMatch Tasting Asturias

 

Direct and Efficient Access to International Markets

 

The initiative, which is part of the free service TastingAsturias ImportMatch by AsturexThe program has been described as "very positive" by participating companies. The key to its success, they emphasized, lies in the simplicity with which the program facilitates access to high-level importers in a matter of minutes and at no additional cost—a real challenge in the current landscape. exporting .

 

An eloquent example is that of the company Panduru, which is in full expansion. Its representatives applauded the efficiency of a brief meeting with Aurellia Trade, which allowed them to overcome obstacles and opened the door to an international interview, saving them considerable time and resources. For its part, El Cuco, a company with a more established international track record, considered the possibility of presenting its products with a tasting included in Asturias. This not only avoided costly travel but also provided immediate feedback, allowing them to refine their offer before final negotiations.

 

This "turnkey" project, which only requires a commitment to one or two meetings, guarantees a tangible benefit: from recommendations to improve products to the real possibility of opening an import channel in Germany and other European markets.

 

Potential and Challenges of the Asturian Product

 

Florian Hoffmann, purchasing manager at Aurellia Trade GmbH, expressed his satisfaction with the quality and variety of the Asturian offerings. During his visit, he has already identified five companies with which he plans to begin working immediately, preparing presentations for his main clients in the short term. In addition, Hoffmann collected samples from all the other participating companies with the goal of designing a feasibility plan to evaluate their fit in the different segments of the gourmet channel. HORECA German.

 

Hoffmann emphasized the "great potential for development in the German market" that Asturian companies possess, attributing it primarily to the excellence of their products and their compelling origin stories. However, he also noted that some brands will need to strengthen logistical and commercial aspects, such as packaging, marketing, and obtaining international certifications. Despite these challenges, Hoffmann remained optimistic, stating that it is an "accessible and rapid path, given that the essentials are already in their hands: an exceptional product and an authentic story that attracts consumers."

 

A Semester of International Projection for Asturias

 

This successful activity adds to an intense international promotional agenda for Asturian products. It complements a previous round with another German importer and the visit of Canadian importers in June, consolidating a first half of 2025 packed with activities within the ImportMatch TastingAsturias program.

 

Asturex reaffirms its commitment to positioning Asturian products in strategic international markets through various initiatives. These include participation in trade fairs, marketing campaigns, and the @tastingasturias digital project, a fundamental tool that has effectively connected Asturian producers to the global market.