Catalan companies, with the support of ACCIÓ, are exploring commercial alliances in Vietnam, Thailand and Indonesia

 

A delegation of Catalan companies, promoted by ACCIÓ (Agència per la Competitivitat de l'Empresa), has started a business mission in Vietnam, Tailandia e IndonesiaThe objective is to forge new commercial alliances and explore expansion opportunities in key Southeast Asian markets, with the support of the Spanish and Catalan institutional network in the region.

 

The initiative focuses on prospecting three of the most dynamic economies in Asiawith the aim of consolidating the presence of Catalan businesses and diversifying their export markets. This trade mission underscores the strategic importance of Southeast Asia as a growth hub and an alternative to traditional markets.

 

The key role of institutional support at the destination

 

To ensure the mission's success, collaboration with local institutions and the external network is essential. In this regard, high-level meetings have been held in Ho Chi Minh (Vietnam) that demonstrate the solid support network for the Capabilities.

 

One of the strategic meetings was organized by ACCIÓ and had the participation of Jordi Maluquer, Director of the office of ACCIÓ en SingapurThis meeting brought together representatives from participating Catalan companies to analyze firsthand the market's characteristics and define the most effective penetration strategies. The presence of Maluquer reinforces the commitment of ACCIÓ with on-the-ground support, a critical factor for SMEs tackling complex markets.

 

The delegation has also had the support of the state's commercial network. Economic and Commercial Office of España en Ho Chi Minh, dependent on the Embajada de España, has played a crucial role. Néstor SantosThe Economic and Commercial Counselor has been one of the key interlocutors, offering the perspective and knowledge of the Spanish administration to facilitate the entry of companies into the Vietnamese market.

 

Direct contact with the local business ecosystem has materialized through meetings with the Cámara de Comercio e Industria de Vietnam (VCCI)The meeting held at their branch in Ho Chi Minh This has allowed the delegation to establish a direct dialogue with one of the country's most influential institutions, opening avenues for future cooperation. commercial collaborations and an understanding of local regulations.

 

Summary of the Business Mission to Southeast Asia

 

Country
Strategic objective
Key Institutional Actors

Vietnam
Exploring alliances, opportunities in manufacturing and technology.
ACCIÓCommercial Office of España, VCCI.

Tailandia
Access to the regional logistics and distribution hub.
Business delegation and local counterparts.

Indonesia
Analysis of the region's largest consumer market.
Business contacts and market analysis.

 

Key points and frequently asked questions about business missions in Southeast Asia

 

What specific opportunities do Vietnam, Thailand, and Indonesia offer to Spanish companies?

These three markets represent a gateway to the region ASEAN. Vietnam stands out as a powerful hub manufacturing and technology. Tailandia It is a top-tier logistics and automotive center, while IndonesiaSpain, with its vast population, offers enormous opportunities in the consumer sector and the digital economy. For Spanish companies, this translates into options for diversifying their supply chains, accessing new consumer markets, and forming alliances in high value-added sectors.

 

How does the institutional support of ACCIÓ or the Commercial Office facilitate entry into these markets?

The support of organizations such as ACCIÓ The Commercial Office is vital for mitigating risks and accelerating the implementation process. They contribute market intelligence rigorous, a pre-screened network of high-level contacts, and advice on overcoming bureaucratic and cultural barriers. Their presence on the ground, like that of Jordi Maluquer en Singapur o Néstor Santos en Ho Chi Minh, offers a decisive competitive advantage.

 

What should Spanish exporters consider before entering Southeast Asia?

It is essential to conduct a thorough market analysis and not treat the region as a homogeneous bloc. Each country has its own regulations, business culture, and consumption patterns. It is recommended to adapt the product or service to local specificities, protect intellectual property, and, above all, rely on reliable local partners and the Spanish and regional institutional support network to plan a medium- and long-term strategy.