A highly important market
This action is part, for the second consecutive year, of the Foreign Promotion Plan and has been organized by Ivace in collaboration with Avecal and Shoes from Spain.
![[Img # 53449]](https://empresaexterior.com/upload/images/07_2023/503_expolondon_cr.jpg)
Seven footwear companies Valencia participate, from July 16 to Tuesday, July 18 in the Pure London International Fair.
This action is part, for the second consecutive year, of the Foreign Promotion Plan and has been organized by the Ivace In collaboration with Avecal and Shoes from Spain with the aim of improving the visibility and image of the footwear sector of the Valencian Community in a strategic market such as United Kingdom.
To achieve this, journalists, influencers specialized in footwear, as well as companies and contacts with potential interest and relationships in this market are invited. Specifically, the brands present in this edition are Lodi, Hispanitas, Wonders, Magrit, Lola Cruz, Pedro Miralles and Chie Mihara.
Of the 7 companies that participate, 5 repeat attendance at the fair after their presence in this event in last year's edition also with Ivace.
The action uses the motto Shoes from Spain, Made 4 You in Valencia Region, and consists of a presentation of some samples from the 7 participating companies in a 24 square meter stand.
The Comunitat Valenciana stand is located in the space dedicated to footwear and accessories at the London fair in order to show the Comunitat's offering to the attending public. The exhibition revolves around the Ceremony and Mother of the Bride, Designers, Sustainability and Comfort segments.
In order to achieve greater revenue from this action, Ivace has created a specific landing page for the event with relevant information on the participating companies.
Footwear exports
Alicante's footwear exports have reached a value of 492,11 million euros in the first four months of 2023, which represents an increase of 3,82% compared to the same period of the previous year.
United Kingdom, destination of the promotional action organized by Ivace and Avecal, is ranked as the eighth destination market for Alicante footwear exports, with a value of 22,67 million euros, 5% less than in the same period of the previous year.
The main destinations are France, with 78 million euros and an increase of 16%, followed by Italy, with 74 million euros and a growth of 11,5%. It follows Germany, , with 55 million euros, United States with 41,7 million euros and Portugal, with 30,5 million euros. Below are located Netherlands and Türkiye, with notable increases of 52% and 70% respectively.
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