This session, which will be held virtually via Zoom, is part of a series of meetings that will also include Brazil and Saudi Arabia on September 17 and 18, respectively, within the framework of Fruit Attraction.
China It is presented as a key market for Spanish exports of agri-food and fishery products, being the third destination outside the EU, with 1.882 billion euros in exports in 2023With a constantly growing market and rising per capita income, the opportunities for premium products in the Spanish agri-food sector are significant. However, Spain still faces challenges in repositioning itself in this competitive market following the disruptions caused by the COVID-19 pandemic.
The fruit sector, in particular, has shown significant growth in China, with an increase of 15,6% in imports between 2015 and 2022, reaching the 16.600 million in the last year of this period. Despite this growth, geographical remoteness and long transit times pose difficulties for Spanish companies, which requires the design of precise and realistic marketing strategies.
In addition, the export of fruit and vegetable products depends on the Negotiation of bilateral protocols, where Spain has achieved an advantageous position by having a large number of agreements that allow the export of products with great potential, such as Oranges, tangerines, lemons, table grapes and almonds.
During the session, experts from the MAP, MINECO, the Economic and Commercial Office of Spain in Beijing, as well as Chinese importers and distributors, will analyse the specific demands of the Chinese market and strategies to strengthen the presence of Spanish products. This forum is a unique opportunity for Spanish companies to learn first-hand about the key aspects of the sector in China and to optimise their access to this dynamic market.
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