Meeting of Basque companies in transformation: how to face the new economic cycle

 

Next Friday May 8, Deusto Business Alumni In collaboration with BBVA, will meet in Bilbao to executives of Basque companies to analyze the key strategies that will drive their transformation in the current economic cycle, addressing everything from internationalization to digitalization.

 

Strategies for Basque Competitiveness in the New Global Environment

 

Under the title "Basque companies in transformation: how to face the new economic cycle", the meeting will offer an in-depth analysis of the business ecosystem of EuskadiResilience and the strengths inherent to the Basque productive fabric, as well as its growth opportunities in the global landscape.

 

The conference will highlight the main strategic drivers shaping the future of businesses: the constant innovation, the sustainability and criteria ESG, the Capabilities as a means of expansion and the digitalization advanced. These pillars are fundamental to ensuring competitiveness and adaptability in a constantly evolving global market.

 

Critical challenges to business development will also be addressed. Among them, the decarbonization of the industry, the energy transition towards cleaner models and the indispensable adoption of artificial intelligence (IA) as a tool for efficiency and decision-making. A key element of the debate will be the fundamental role of the financial entitiesas the BBVA, in accompanying and supporting the business fabric in this process of profound transformation.

 

Dialogue with Sector and Financing Leaders

 

The event will feature a high-level round table discussion, moderated by Estibaliz Goicoechea, teacher of Departamento de Finanzas y Contabilidad de Deusto Business SchoolThe speakers, key figures in the business and financial sectors, will share their perspectives and experiences:

 

• Jose García Casteleiro, Head of Commercial Banking Spain en BBVA.
• Guillermo Ruiz-Longarte, CFO en Tubacex.
• Fernando Zabalgogeazcoa, CFO en Velatia.
• Michael Farenc, CFO en Haizea Wind Group.

 

This panel of experts will offer a comprehensive overview of how Basque companies are implementing strategies for foreign trade, optimizing its international logistics and adapting to the new dynamics of global business.

 

Meeting Details

 

Concept	Detail
Date	Friday, May 8, 2026
Time	9:00h
Place	CRAI Biblioteca de la Universidad de Deusto Ramón Rubial, 1 – 4th – 48009 Bilbao
Organized by	Deusto Business Alumni In collaboration with BBVA

 

Key points and frequently asked questions about Basque Business Transformation

 

What strategic levers are key to the transformation of Basque businesses?

The fundamental strategic levers are the innovation, the sustainability, the Capabilities and digitalizationThese allow Basque companies to adapt and grow in the new economic cycle.

 

What challenges will the meeting organized by address? Deusto Business Alumni y BBVA?

Challenges such as the following will be addressed: decarbonization, the energy transition and the adoption of the Artificial Intelligence, crucial elements for the future competitiveness of the business fabric.

 

What is the role of financial institutions in this transformation process?

Financial institutions, such as BBVA, play a fundamental role in supporting and financing companies during this transformation process, facilitating investment in the aforementioned strategic levers.