Photograph of La Moncloa.
Foreign Action
Foreign Minister José Manuel Albares has presented the Public Diplomacy Strategy 2026-2028, the first common framework to unify Spain's international projection. The initiative seeks to consolidate the country's global influence in an environment of geopolitical competition and rising disinformation.
The Government of España has formally presented its first Public Diplomacy Strategy For the period 2026-2028, a roadmap designed to unify and enhance the country's image abroad. The presentation, closed by the Minister of Foreign Affairs, Unión Europea and Cooperation, José Manuel Albares, marks a milestone in Spanish foreign policy by establishing, for the first time, a common strategic framework for all actors involved in international promotion.
This initiative will coordinate the efforts of public institutions, the private sector, academia, culture, sports, and civil society, with the aim of presenting a cohesive and powerful narrative of España on the global stage. This is a direct response to an increasingly complex international context, marked by geopolitical competition and technological acceleration.
A strategic framework against disinformation
During his speech, the Minister Albares He emphasized the need to adapt diplomacy to the changing times. "Diplomacy in the 21st century cannot be limited to relations between governments and must also be directed toward people," he stated. This perspective underscores the importance of engaging directly with societies in other countries to build positive and lasting relationships.
One of the main catalysts for this strategy is the rise of narratives that question the foundations of the international order and the use of disinformation as an instrument of power. In this stage, Albares He warned that "a country that does not tell its own story risks having others tell it for it." Therefore, the strategy seeks to empower España of the necessary tools to actively manage their narrative and counteract campaigns that may harm their interests.
| Concept | Key Details |
|---|---|
| Strategy Name | Public Diplomacy Strategy of España |
| Validity Period | 2026-2028 |
| Main goal | Strengthen the capacity to España to engage in dialogue with foreign societies and consolidate its global influence. |
| Impeller | Ministry of Foreign Affairs, Unión Europea and Cooperation |
Objectives: to consolidate influence and project values
The strategy not only has a defensive approach against disinformation, but also pursues proactive objectives to consolidate global influence de EspañaIt seeks to strengthen the country's capacity to engage effectively in dialogue with other nations' societies, project its values and strategic interests, and ultimately consolidate its position as a relevant actor in international relations.
This strategic framework thus becomes a fundamental tool for Spanish companies undergoing internationalization, since a strong country brand and a coherent narrative can facilitate market access and business consolidation abroad. The initiative aims to align all projection efforts so that the image of España be synonymous with reliability, innovation and commitment to the rules-based international order.
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