Spain has a higher percentage of SMEs that sell online than France, Portugal and Italy

Although their business volume is lower

According to the SME digitalization plan 2021-2025, Spain has had a positive evolution in the main international digitalization indicators during recent years, with very positive values ​​in connectivity and digital public services.

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Digitalization is one of the keys to the takeoff and consolidation of small and medium-sized businesses. According to the digitalization plan of the SMEs 2021-2025, Spain has had a positive evolution in the main international digitalization indicators in recent years, with very positive values ​​in connectivity and digital public services. However, this has not translated into a direct boost to digitization of companies that allows them to address the challenges they face more efficiently.

According to the data of the Digital Economy and Society Index, prepared by the European Commission, Spain is ranked 12th among the economies of the UE regarding the integration of digital technology by their companies. However, when breaking down their position in the use of digital technologies such as big data, cloud or artificial intelligence, the positioning of our companies falls noticeably: to 14th place in the use of Artificial Intelligence, to 17th in terms of big data and to 20th if We talk about cloud.

The situation of the SMEs of neighboring countries in Southern Europe is similar. Italy is ranked 7th in digital technology integration, Portugal in the 9 and France It falls to 18th. Even so, the French rise to sixth place if we focus on big data, the Italians occupy fifth place in cloud use, and the Portuguese reach second place in Artificial Intelligence.

“In view of European indicators, Spanish companies and, in general, those from Southern Europe, have a very wide window of opportunity in digitalization,” he comments. Félix Pascual, Director of Business Development at Digital 1to1. “Our aim with the Digital 1to1 Summer – South Europe Edition is to connect executives from large European companies who face a challenge in the digital field with the most innovative digital solution providers in the sector who can offer a solution to that challenge.”

 

The largest digital solution companies and providers from Spain, France, Italy, and Portugal will be the protagonists of Digital 1to1 Summer – South Europe Edition, which will be held on June 7 and 8, 2023 at Ferrari Land, Tarragona (Spain)

 

An event created tailored to business digitalization

With the enormous success obtained in Spain in the last 10 years, and the commitment again to Italy after the first event held in 2022, the organization opens up internationally and, in response to numerous requests, dedicates an entire event to networking beyond borders, aimed at all companies that wish to enter, increase or expand your business in southern Europe.

The format of the event remains the same as previous versions, but includes content covering the entire digital and e-commerce sector in Europe.

More than 1,000 1-minute 1to15 meetings are scheduled between companies and digital solution providers, pre-scheduled using advanced match-making software that is capable of perfectly connecting supply and demand, and numerous activities to promote engagement. networking Among the participants.

"We have great excitement and high expectations for this event," he says. Félix Pascual, Director of Business Development at Digital 1to1. "Finally, we are bringing back the event format that has made us famous in Spain and internationally, and we are proud to say that the response we have received reveals great enthusiasm from European companies. We will continue to expand our offerings; we want to become the best partners for companies across Europe that wish to improve and grow in the digital sphere, and to be a point of reference for them, as we already are for many Spanish companies."

The event organizers promise that the true strength of Digital 1to1 Summer – South Europe Edition will be the creation of personal, lasting, and high-quality relationships among the participants.

The moments of relaxation, the activities, the location, the times and even the night party, everything is designed to encourage interaction between the participants and create personal bonds that go beyond work relationships, bonds that always end up extending over time. even outside the event.

The Digital 1to1 Summer – South Europe Edition program

For the more than 250 expected participants – divided into 50% executives from large companies, 40% digital solution providers and 10% innovative startups – two days of intense networking have been scheduled at the fabulous Ferrari Land in Tarragona, less than an hour from Barcelona, ​​a five-star venue designed to help participants disconnect from their daily routine and focus exclusively on the networking activity.

Within the intense program of activities of the event, the Digital Talk «Internationalization processes of Portuguese companies», moderated by Liliana Moreira (Head of e-Commerce at Mr. Blue), a space dedicated to debate between experts where it will be possible for all interested parties to discover strategies, trends and innovations about the e-commerce world in Portugal.

On the other hand, Ronan Bardet, Co-Founder of Digital 1to1, will conduct a very close interview, as a “Fireside chat” with Luca Gerini, CEO of Interflora; which will serve as the starting point of the meeting.

Representatives of all verticals of the digital commerce industry will participate, in addition to the 1to1 meetings, Success Stories and Digital Talks scheduled, in breakfasts, coffee-breaks and lunches structured to promote networking among them, as well as in a dinner theme designed exclusively to strengthen the relationships created during the day in a relaxed and informal atmosphere.

Participating companies and partners of the event

Numerous companies have confirmed their participation in Digital 1to1 Summer – South Europe Edition, coming from Spain, Portugal, France and Italy. Among them are companies such as Rosa Clará, Leroy Merlin, Nestlé, Carrefour, Lacoste or Benfica, while digital solution providers include brands such as Aeternal Mentis, Fonvirtual, Rakuten, HiPay, Eulerian or Braze, among others.

Regarding the event's partners and media partners, Digital 1to1 Summer – South Europe Edition features some of the most renowned names in the European e-commerce sector, such as Axicom, Ecommerce News, Marketing 4 Ecommerce, Convertix, Marketplaces Hoy, and Ecommerce Nation.

Registrations are still open, companies and digital solution providers who wish to participate in the next Digital 1to1 event can contact the sales team through the contacts present on the website www.digital1to1.com; The organization will be in charge of scrupulously analyzing and selecting the profiles of the participants, in order to create an event of high added value for everyone.