La Spanish Association of Designations of Origin (Origen España) and Spanish Conference of Wine Regulatory Councils (CECRV) They held a high-level meeting with the European Commission in Madrid. The main objective was to analyze the situation and prospects of the Geographical Indications (GIs) Spanish and propose a Ambitious Action Plan to boost your protection and knowledge throughout the European Union.
The president of Origen España, Angel Pacheco, opened the day and emphasized the "worth" of these spaces for “Strengthen the promotion of the Geographical Indications system and create a space for two-way communication between associations and European administrations”.
The meeting featured the participation of prominent figures, such as Diego Canga, deputy director general of the DG AGRI (Directorate-General for Agriculture and Rural Development of the European Commission). During his speech, Canga acknowledged the fundamental role of the IIGG as job creators and announced the future implementation in 2027 a Action Plan “non-legislative to promote its recognition”.
This program under development will include concrete actions to promotion y fight against fraudAmong the initiatives announced are: The boost to public procurement of products with seals PDO e IGP; lLa cooperation narrow with large supermarkets; the celebration of European awards in the field of IIGG and The strengthening the fight against fraud.
In addition, Canga highlighted the sustained growth which the IIGG system experiences in member states, not only in countries with a long tradition like Spain, Italy, and France. Regarding the international Business and exportsThe deputy director general reported a budget increase key: “Next year there will be a budget of 205 million euros, and of these 13 million will be dedicated exclusively to strengthening the presence of products with Protected Designation of Origin in international markets.”This emphasis on the foreign trade It seeks to consolidate the global position of differentiated quality products.
Subsequently, the organizing entities, represented by Federico Moncunil (Secretary of Origin Spain) and Cesar Saldaña (President of the DO Jerez-Xérès-Sherry), detailed their priority proposals for the continued success of the system. The initiatives revolve around: Promotion campaigns direct to consumer; Improvement of financial capacity of producer organizations; Development of control bodies y Dissemination; Creation of bidirectional channels communication with the European Commission and Review and improvement of the legal framework to prevent fraud and unfair competition.
The Secretary of Origin Spain, Federico Moncunill, emphasized the need to increase recognition of the stamps by the public: “The Eurobarometer indicates that only 25% of the population recognizes these labels. It is important to promote solutions to improve these figures, because when the labels are recognized, our model is also recognized.”He also advocated for “Simplify the European aid system” to maximize its effectiveness.
In the subsequent round table discussion, industry experts debated the economic and social impact of IIGG in rural areas. The specialists, among them Jose Antonio Pavon (DOP Jabugo) and Alex Comellas (DO Cava), confirmed the role of these products as engines of economic growth y population stabilizers in their regions of origin, as they are the result of a unique culture, tradition and environmental conditions.
The institutional closing was handled by Lucas Gonzalez, representative of the European Commission in Spain, who described Spain as a “Leading country in Geographical Indications, third in the European Union”, Stating that “The life of the IIGG represents a reality with a strong present and, above all, a strong future.”.
Any questions about this news?
Talk to Coexia, the AI of the foreign trade
