Interview with Marisol Suárez Dosil, Head of Sales at Habelas Hailas Licores
Making a traditional product something innovative to reach new audiences and new markets is what Habelas Hailas Licores has done. Pomace has been the basis of this company that since 2006 has opted to create new presentations, generating flavors different from those already known.
The reception of the proposal made by the company has led them to conquer a younger audience and foreign markets that did not know the product, but with the correct strategy are now regular customers.
The Galician company Habelas Hailas has been present at the Gourmets Hall where it has also presented its varieties of Albariño, sparkling wines, rum and gin, all with the intention of creating commercial links that will allow it to reach new markets such as South America and the United States. The brand is present in European countries such as Germany, Switzerland, Andorra and England.
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