The United States and the Global Pulse

 

During the session, highly topical issues will be addressed, such as the implications of US monetary policy, the evolution of the eurodollar, geopolitical conflicts in Middle East and Asia, as well as its effects on international trade and currencies. Practical strategies for businesses to adapt to this changing context will also be explored.

 

We will have the participation of experts from Banco Santander such as Mr. José María Alarcón Escribano, Director of Foreign Trade and Head of International Business in Madrid, who will open the session with a geopolitical analysis applied to international trade. He will also speak Mr. Albert Fita Lladó, Head of C&CB Sales Madrid, who will provide his perspective on the markets and the real needs of companies.

 

An essential event for exporting and importing companies, and any organization exposed to international risk.

 

Program:

09:15 a.m. Reception of attendees

 

09:30 a.m. Institutional Opening: Madrid Chamber of Commerce
Ms. Elsa Salvadores Janssen, Deputy Managing Director of the Chamber of Commerce, Industry and
Madrid Services

 

09:40 a.m. Panel 1 – Geopolitics and International Trade: A New Global Dashboard

▪ Are we facing a global economic paradigm shift?
▪ The rivalry between the US and China and its impact on international trade
▪ Geopolitical conflicts, regional tensions and new trade routes
▪ Direct consequences for Spanish companies with international projection
Mr. José María Alarcón Escribano, Director of Foreign Trade / Business Manager
Madrid International – Banco Santander

 

10:15 a.m. Panel 2 – Currencies and international strategy in the face of a dollar under review

▪ Is the dollar faltering as the world's benchmark currency?
▪ EUR/USD and other key pairs forecasts for the last four months of 2025 and 2026
▪ Hedging strategies and exchange rate risk management
▪ Implications for companies' international operations
Mr. Albert Fita Llado, head of C&CB Sales Madrid

 

10:50 a.m. Roundtable – New opportunities in international markets

▪ Where is global demand moving?
▪ Emerging markets to consider

Mr. José María Alarcón Escribano, Director of Foreign Trade / Business Manager
Madrid International – Banco Santander
Mr. Albert Fita Llado, head of C&CB Sales Madrid

 

11:15 p.m. Q&A

 

11:30 a.m. Coffee & networking

 

Date: September 16th
Time: 09:30 a.m. to 12:00 p.m.
Place: Plaza/Independencia n 1
28001 Madrid, Madrid 

 

Expert voices

 

Elsa Saviors Janssen
Deputy Director, Madrid Chamber of Commerce

Jose Maria Alarcon Notary
Directorate of Foreign Trade,
Banco Santander

Albert Fita Lladó
Head of C&CB Sales Madrid,
Banco Santander

 

Registration: