Webinar organized by Cámara Valencia
From IP SME Helpdesk they developed in two presentations why registration is necessary, advantages and disadvantages and specifically the barriers for the Chinese and Southeast Asian markets.
Valencia Chamber organizes a webinar aimed at Valencian companies of character international who want to become aware of the importance of protecting innovations and their developments in the face of the challenge that is international market.
From IP SME Helpdesk In two presentations, they developed why registration is necessary, advantages and disadvantages, and specifically the barriers to registration. chinese market and the Southeast Asia.
Cesar E. Fernandez es Expert in Intellectual Property in Latin America at IP SME Helpdesk explained the initiatives of the European Union to raise awareness about the use of Intellectual property as a business tool. He stressed that we must seek professional assistance, that we must design the brand identity carefully and protect all its elements, always think international and not local, define the types of products or services that are going to be marketed and of course, he highlighted Always register before going to your destination.
Moreover, Matías Sebastián Zubimendi who is an Expert in Intellectual Property, China & SEA at IP SME Helpdesk He gave a presentation on how to anticipate and plan to enter the new market and offered a series of tips when adapting products or services to the market. chinese market how to bring the business model to the local market, in terms of language he emphasized that commercial brands must be adapted, also advising to leave the drafting of patents in the hands of a native, he assured that it is positive to resort to Chambers of Commerce y embassies as well as protocolize the management of intangible assets.
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