Eurofirms and LinkedIn Iberia promote the role of AI in professional talent

The headquarters of LinkedIn Iberia was the scene of a crucial debate on the future of talent, led by Anna Golsa, Corporate General Manager of Eurofirms Group, and Ángel Sáenz de Cenzano, general manager of LinkedIn Spain and Portugal. Both leaders agreed in pointing out to the artificial intelligence (AI) not as a replacement, but as a strategic partner essential for people management, especially in staff selection.

Eurofirms Group has been a pioneer in the implementation of Generative AI, In collaboration with Telefonica Tech, to improve talent identification. Anna Golsa explained that this technology allows for a more objective of training, experience and, crucially, the soft skills of the candidates. "This technology allows us to reduce errors, increase efficiency, and promote more inclusive and accurate decision-making, without ever losing sight of the fact that people remain at the heart of the entire process," Golsa stated. In his words, AI "far from replacing people, is presented as a tool to empower them."

The Eurofirms executive highlighted how AI improves the experience of both current employees and job seekers, facilitating access to opportunities aligned with their profiles and allowing companies to find ideal candidates more quickly. Furthermore, Golsa anticipated the emergence of new professional profiles dedicated to the supervision and optimization of AI systems, where the soft skills Empathy, adaptability, and communication will be even more highly valued. This vision aligns with the culture «People first"from Eurofirms, which integrates technology while maintaining a human approach."

For its part, Ángel Sáenz de CenzanoSáenz de Cenzano, from LinkedIn, reinforced the idea that artificial intelligence "amplifies human judgment." She explained that AI frees professionals from repetitive tasks, allowing them to focus on higher-value activities such as creativity, strategy, and empathy, which she considers "the true qualitative leap." Sáenz de Cenzano supported this trend with compelling data: in the last two years, job postings requiring AI-related skills have increased. multiplied by 2.3 and receive a 17% more applications, which demonstrates the growing interest of companies in this technology as a lever for competitiveness and attracting talent.

The LinkedIn director also emphasized the growing importance of soft skills In an increasingly automated job market, skills such as communication, adaptability, and leadership are gaining ground in recruitment processes, as technology cannot yet replicate ethics or human connection. Sáenz de Cenzano concluded by emphasizing the need to implement AI "with an ethical vision, high-quality talent data, and diverse teams that minimize bias and maximize inclusion," adding that "AI will only be as inclusive and beneficial as the people who design and use it."