Spanish design excellence shines in the Guest Lounge of ARCOmadrid 2025

 

The editing 2025 ARCO Madrid has opened its doors with a proposal that goes beyond a mere artistic exhibition. The Guest Lounge, a space designed to welcome the fair's most distinguished visitors, has become a true statement of intent for Spanish design. Thanks to the sponsorship of renowned brands belonging to the FMRE, this space offers an immersive experience in which aesthetics and functionality intertwine.

 

Businesses Actiu, Cosentino, Crevin, Fama, Joquer, Lladró, Ondarreta and Simon have contributed their products and experience to bring to life an environment that reflects the identity of contemporary Spanish design. Under the direction of the architectural studio Measure, the Guest Lounge It has become a tribute to Amazonian Futurism, an interpretation of the symbolic elements of the Amazon rainforest that seeks to explore the intrinsic dualities of this environment.

 

"Our goal was to create a space that transcended the literal, that invited reflection and well-being," he explained. Berta JosaInterior Design Lead at Mesura, during the presentation of the Guest Lounge. "We have worked with a palette of materials and textures that evoke density and clarity, darkness and light, the wild and the communal."

 

Several companies from the Forum of Renowned Spanish Brands sponsor the decoration of this room at the international art fair

 

 

The collaboration between the brands and the Mesura studio has resulted in a space in which every detail has been carefully considered. From the Actiu chairs and tables to the Cosentino surfaces and Simon lighting, each element contributes to the creation of a unique atmosphere. The Crevin upholstery, the Fama armchairs and the Joquer sofa provide comfort and style, while the Lladró lamps and the Ondarreta chairs and tables add a touch of distinction.

 

"The ARCO Guest Lounge “This is a magnificent opportunity to showcase Spanish design to the world and the best image of Spain and its companies,” stated Sofía Osborne, president of the FMRE. “This international fair transforms Madrid into the epicenter of contemporary art, reflecting the talent, creativity, and excellence that characterize our country.”

 

The Guest Lounge launch event featured Tomás Alía, director of the Caramba studio, who emphasized the importance of the dialogue between craftsmanship and contemporary art. "It is essential to attract young people to the legacy we represent, through education and the promotion of these values," Alía stated.

 

The event also included the participation of companies such as Roca and Gandia BlascoAfter the presentation, guests took a guided tour of ARCO's most representative works, followed by a cocktail that fostered relationships between professionals in the fields of design, architecture and interior design.

 

The presence of these brands at ARCOmadrid 2025 underlines the importance of the Contract channel, a key international market for manufacturers and suppliers of products for the comprehensive furnishing of public spaces. From hotels and restaurants to offices and hospitals, the Contract channel represents an opportunity for the promotion and sale of designer products.