Commercial success of cheeses from Castilla-La Mancha in the USA after their strategic campaign at Whole Foods

 

During the strategic Christmas campaign in December 2025, the IPEX and the importing company Forever Cheese They successfully executed the first point-of-sale presentation of the cheeses of Castilla-La Mancha In the chain Whole FoodsThis promotional campaign, aimed at the end consumer in the United States, involved 11 cheese companies from the region and generated a direct impact on sales and brand recognition in a key market.

 

Commercial rollout and campaign results

 

The initiative took place at the prestigious chain Whole Foods, a giant of retail which has 528 stores distributed throughout the Americas. The main objective has been to take advantage of the increased consumption during the holidays to position the agri-food products of La Mancha.

 

A total of 11 cheese companies from the region. The offer presented has been diverse, including both products covered under the Manchego Cheese Designation of Origin as well as other high-quality varieties without such certification. The overall assessment of the activity shows positive figures regarding the response from the American consumer.

 

The following details the conversion results obtained after the promotional actions:

 

Metric	Campaign Data
Customer interactions	2.338
Direct sales (purchases)	570
Total tastings performed	47

 

Geographic reach: presence in 10 key states

 

 

The logistics of the promotion, coordinated by Forever CheeseThis allowed for significant reach, bringing the product to high-income areas. The 47 tastings were strategically distributed in states with high consumption potential. .

 

The distribution of retail presence by state has been as follows:

 

State / Region	Number of Stores / Tastings
California	15
Florida	14
Texas	13
Illinois	3
Massachusetts	2
Washington DC	2
Michigan	2
Nevada	2
Pensilvania	1
Nueva Jersey	1

 

A strategic partner in the North American market

 

 

The success of the operation is based on collaboration with Forever Cheese, a leading company in the import and distribution of artisanal cheeses and products of the Mediterranean region. With its operational headquarters in Nueva YorkThis company has established itself as an undisputed leader in the North American market.

 

Their catalog is not limited to dairy products, offering a carefully curated collection that includes:

• Select charcuterie.
• Nuts.
• High-quality preserves and specialties.

 

Key points and frequently asked questions about the promotion of Cheeses from Castilla-La Mancha

Who organized the cheese promotion in the USA?
The action has been the result of collaboration between the IPEX (Institute for Foreign Promotion) and the specialized importer Forever Cheese.

What has been the reach of the campaign at Whole Foods?
47 tastings were conducted in stores across 10 different states during December 2025, highlighting the presence in California, Florida y Texas.

What sales results were obtained?
The promotion generated 2.338 direct interactions with the end consumer, which resulted in 570 effective purchases of products from the 11 participating cheese producers.