EXPOFRANQUICIA 2017 revalidates its power to attract visitors and improves its attendance profile

70% of visitors declared their intention to invest in a franchise

The trade fair, organized by IFEMA from April 20 to 22, presented the business proposals of 572 brands from more than 20 sectors of activity and received 15.493 visitors from 40 countries.

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Between April 20th and 22nd, and organized by IFEMA,  It was held  EXPOFRANCHISE 2017, which gathered in Madrid Fair, the largest and most complete representation of the franchise in the country, through the business proposals and ideas of 572 brands from more than 20 sectors of activity. A highly dynamic edition that has once again demonstrated its capacity as a meeting point for brands and investors, and which received 15.493 visitors from all over the world. Spain and 40 other countries.

 

The data also reveals a higher qualification level in the visitor profile for this edition, in which the 70% declared their intention to invest in franchising, and 29% expressed their decision to open a franchise within a year. Furthermore, 3,9% of visitors attended the fair with the aim of securing a franchise agreement. master franchise.   

 

Furthermore, this year's fair has seen a significant increase in what relates to the investment capacity of its visitors, so that the  21 % of these are included in budgets above €120.000 and until a 6% Most visitors come to the fair with the intention of investing amounts exceeding 300.000 euros.  

 

 

International visits accounted for 4,7%, with a particularly strong presence from Latin America and Portugal.

 

 

 

Taking into account the geographical scope of EXPOFRANQUICIA,  stands out once again, that near the  50% of visitors have been from outside Madrid, with the presence of all the Spanish Autonomous Communities, especially Andalusia, Castile and León, Valencia and Catalonia, in that order.

 

Special mention deserves the international chapter that has accounted for 4,7% of visitors, mainly from the field Latin American and, secondly, Portugal and rest of Europe.

 

Running parallel to the trade exhibition and with a significant influx of visitors, EXPOFRANCHISE It was the scene of the celebration of  Madrid Franchise Forum, within which the celebration of the program was framed  Franchise School, which offered various topics of interest to prospective franchisees, and the Franchise Observatory, The presentations focused on franchisors and prospective franchisors interested in exploring franchising as a business growth strategy were developed in both cases, with the collaboration of Spanish Franchise Association, AEF and its member consulting firms.