Expofranquicia consolidates itself as the sector's leading fair after concluding its most international edition

It brings together 5.000 thousand visitors

With a relevant international participation of firms from Argentina and Mexico, especially.

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The leading franchise fair in the Iberian Peninsula closes the doors of pavilion 6 of the IFEMA MADRID Fairground until the next event in 2024, having received the visit of 5.000 visitors with a marked professional profile and high qualifications, which confirms the support of the sector, which has shared the strategic decision to professionalize the event so that it results in great results for both the participating brands as well as for attendees. An event whose attendance balance has been similar to that of the 2022 call, confirming the consolidation and stability that has been achieved Expofranchise in this edition as a faithful reflection of the sector in the country.

 

In the words of Ana Rodríguez, director of Expofranquicia: “We feel very satisfied with this new edition of the fair. The response from participating firms and visitors has confirmed that the shift towards greater professionalization of Expofranquicia is correct: the fair has become that point where the paths of all those interested in franchising cross. And that, for IFEMA MADRID -as references in the organization of sector fairs- reinforces us and fills us with energy to continue in this line."

 

Experience, knowledge and advice for the visitor

 

Expofranquicia has implemented this year the 'visitor journey', a support plan that has allowed all those interested in investing in a franchise to learn each of the details of the project from professionals in the sector. Likewise, the objective has been to ensure that when the visitor finishes the experience at the fair they leave with a 360º knowledge of their possible investment. This 'visitor journey' plan has begun with a program of more than 25 presentations and training talks at the Franchise School with the focus on advice on what you should know before starting a business, economic expectations for 2023/2024, the franchise as a business unit, how to acquire a franchise if you are interested, how to make it profitable... in addition, the fair has had available to the visitor an area of ​​free legal advice provided by law firms.

 

Once the training plan was completed, the role of the consultants present at the fair was to guide the visitor according to their possibilities and interests. As a culmination, attendees have had the opportunity to attend the Franchise Catwalk, where the brands have passed by to tell their success stories, and it has allowed the visitor to have a global vision of all the possible franchise options. In addition, of course, to the possibility of networking that is generated in a commercial meeting of this magnitude.

 

The most important fair in the sector in the entire Iberian Peninsula, and the only one convened in 2023, closes its 27th edition confirming its commitment to the professionalization and qualification of the visitor

 

International appointment

 

In this edition, the international presence has also had special importance with two well-defined areas at the fair, dedicated to Argentine and Mexican companies with brands, for the most part, that already have a presence in the international market and that have chosen this show as the platform. ideal commercial to access the Spanish market.

 

Multi-sector offer

Expofranquicia has had a multi-sector offer with proposals of a very varied nature and different levels of investment. Multiple sectors on display such as food and restaurants (Pizza Hut, The Mafia Sits at the Table, Bite the Pasta, re100pescaitos, Granier, Goretti and HÄAGEN -DAZS, or Iberian stores, Belloterra among others). For your part, you teach leaders in supermarkets (Eroski, La Despensa Express and BM Supermercados or Japan 24H automatic stores). In telecommunications, for example, PhoneHouse has participated, or in automobile services, Midas; Regarding mobility concepts, Zitmuv and Be Electric have been present. In laundries, Clat Lavanderías or Domus Laundry; or in beauty and sports centers, Pestañamanía, Carlos Conde Peluqueros and Anityme Fitness. Additionally, in Real Estate, Century 21 or in the fashion sector, Punto Blanco; Azul Marino Viajes has been in travel agencies. Specialized in home, Here Your reform and Replus as representatives of the sector…

 

Sector figures

The franchise system in Spain billed 26.154,3 million euros (2022) and gives work to 303.595 people. It is made up of 1.375 brands, with the hospitality and restaurant sector being the one with the greatest presence. The Autonomous Community with the most franchising centers is Madrid, followed by Catalonia, the Valencian Community, Andalusia and Galicia. Fountain: “The Franchise in Spain 2023”. Spanish Association of Franchisors.