Extenda holds a webinar on trends and the situation of fashion in the US.

About twenty Andalusian companies participate

The trends and current situation in the American fashion market were highlighted and how to present this information to successfully enter it.


 

La Andalusian Foreign Promotion Agency, has organized a webinar in which around twenty people participated Andalusian companies.

 

They participated in the event Mayda Cisneros, designer and owner of the Mayda Cisneros Showroom. One of Miami's most celebrated designers. Party and Cocktail Suit; AND Anna Batet, director of Entry Point, a specialist in introducing new fashion brands to the US market. Former director of the office of the Spanish Knitwear Association in the United States and of the Office of the Catalan Fashion Cluster in the USA.

 

The day was moderated by Jordi Boada and Michael Wieting from the Miami and New York offices respectively and Rafael García Ortega as Promotion and Market Development Technician in America at Extenda.

 

Andalusian exports of the fashion sector to the United States They are 20,5 million euros from January to September 2020, growing by 13,7% and with a coverage rate of 821%. Andalucía has a positive trade balance and U.S. It is sixth in the ranking of this sector below United Kingdom and above Germany, . In the first nine months of the year Cadiz leads exports followed by Seville and Malaga.

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