Since its launch last March
This business intelligence tool collects more than 250 reports from 62 markets, combining Extenda's expert knowledge and the use of big data to make available to the Andalusian business community a digital tool specialized in the search for business opportunities.
The program Market Monitor search for business opportunities Extenda-Andalusia Export and Foreign Investment has received a total of 5.811 queries about opportunity sectors and markets from Andalusian companies interested in boost your activity in international markets, since its launch last March.
This business intelligence tool collects more than 250 reports from 62 markets, combining Extenda's expert knowledge and the use of big data to make available to the Andalusian business fabric a digital tool specialized in the search for business opportunities.
Extenda Market Monitor brings together in a single digital application all the strategic information generated by Extenda's central services in conjunction with the on-the-ground analysis developed by its Outdoor Network and the use of big data. Currently, this tool has publications on business opportunities on the four continents available to Andalusian companies that want to internationalize their commercial activity with a single click.
In this way, through a simple search through the Extenda website, companies have access to a wide variety of resources to plan your foreign strategy, directed towards a country, a sector or a mixture of both, such as market studies, detected business opportunities, commercial actions or information pills.
Specifically, Extenda Market Monitor disseminates information on a total of 62 markets, all those in which the company provides services. Extenda Foreign Network. For these countries, documentation is offered for the macro sectors of agri-food, consumption, industry and services, and also of a multi-sector nature, with a subdivision of up to 29 subsectors. In addition, professionals interested in the multilateral market have specialized information about it at their disposal, including projects, actions and opportunities linked to these organizations.
Currently, this tool offers more than 250 resources on opportunities in these sectors and markets, including America and Europe the continents with the highest number of publications, followed by Asia and Africa. Information of high commercial value that arouses the interest of companies, since its launch until today the tool has received more than 5.800 queries about its different markets and sectors.
According to Extenda data, the countries that have aroused the greatest interest from Andalusian companies have been, in this order, Germany, , with 835 consultations since March; United States, with 446; France, with 265; Saudi Arabia, with 214; United Kingdom, with 179; United Arab Emirates, with 169; and Mexico, with a total of 149 views.
In the case of the sectors, those that have attracted the greatest number of visits have been processed agri-food products (oil and olives, wines, sausages...), with 1.108 consultations; agricultural products, with 639; the multisectoral scope, with 261; fashion, with 247; ICT, with a total of 167; energy, with 129; livestock, with 118; and aeronautics, with a total of 88 views in this period.
Extenda Market Monitor is one of the key projects within the public company's commitment to business intelligence and big data as driving forces of the digital transformation of companies, a fundamental way to promote the internationalization of the Andalusian productive fabric.
Among the most notable information of this program are the statistical data series by markets, which show macroeconomic variables such as its population, the Gross Domestic Product, its CPI or unemployment rate; as well as their data on commercial relations, exports and imports, with other countries and, specifically, those with Spain and Andalusia.
This business intelligence tool collects more than 250 reports from 62 markets, combining Extenda's expert knowledge and the use of big data
Along with this, this digital application presents documents that are very useful for the foreign trade professional, such as market studies, sector notes, travel guides, country plans, fair reports or information pills. Likewise, Extenda Market Monitor collects the Extenda programming, showing all commercial actions planned in the current year, such as participation in fairs, direct or indirect commercial missions, promotions at the point of sale; as well as the market opportunities detected by the Extenda Foreign Network offices in all markets.
On the other hand, this tool is multimedia, so it also allows you to view recordings of technical conferences, seminars or webinars held in the public company; as well as listening to podcasts with economic information and watching videos of success stories of Andalusian companies, through Extenda TV. Being an open tool, people interested in consulting the activity and information available in the public company regarding internationalization will only need an electronic device (computer, tablet, mobile...) and an internet connection, which will generate immediate results and agile without the need for intermediaries.
Up to 62 markets available
Extenda Market Monitor offers information on 62 markets, all those in which Offices and Antennas of the Exterior Network offer coverage. In this way, in Europe it covers up to 20 markets: Germany, Belgium, Luxembourg, Netherlands, France, Italy, Poland, Portugal, United Kingdom, Ireland, Russia, Belarus, Czech Republic, Austria, Slovakia, Slovenia, Hungary, Romania, Switzerland and Turkey.
In the case of Asia, it covers up to 22 countries: China, United Arab Emirates, Saudi Arabia, Kuwait, Oman, Qatar, Japan, South Korea, India, Malaysia, Singapore, Thailand, Iran, Kazakhstan, Uzbekistan, Azerbaijan, Turkmenistan, Kyrgyzstan, Tajikistan, Vietnam, Indonesia and the Philippines. In America in eleven markets: Brazil; Canada; USA, Mexico, Chile, Colombia, Ecuador, Panama, Costa Rica, Dominican Republic, and Peru; and in Africa support is provided in nine states: Morocco, Angola, Algeria, Ivory Coast, Ghana, Kenya, Nigeria, Senegal and South Africa.
Information on 29 economic subsectors
Within each macro sector, Extenda Market Monitor offers detailed information by subsectors. Thus, within the agri-food field, this tool contains resources on transformed agri-food products, agriculture and livestock products; while, in the consumption sector, data is available on the cultural industries, habitat, fashion and leisure production.
Also at an industrial level, it shows valuable information for the aeronautical, automotive, biotechnology, agricultural auxiliary industry, general industry, construction equipment and machinery, naval, real estate and construction, food technology, health technology, ICT, railway, security and defense, natural stone and communities. For the services sector, the application provides content on logistics and transportation, energy, environment, business services, educational services, tourism and leisure and other global services.