Buyer Mission
The delegate of the Government of the Government of Andalusia in Seville, Ricardo Sánchez, visited together with Vanessa Bernad, CEO of Extenda, the invited international agents and the participating Andalusian companies, thus evidencing the support of the Andalusian Government for the international promotion of furniture .
A total of 38 Andalusian companies of the furniture and decoration sector will hold more than 700 work meetings with twenty importers from fourteen countries in a trade mission organized by the Ministry of the Presidency, Public Administration and Interior, via Extenda-Andalusian Foreign Promotion Agency. This business forum is held within the framework of the II Professional Salon Surmueble which takes place, in the Seville Congress Palace (Fibes), between the 13 and the March 16.
Likewise, the delegate of the Government of the Government of Andalusia in Seville, Ricardo Sánchez, visited with Vanessa Bernad, CEO of Extenda, to the international agents guests and the participating Andalusian companies, thus evidencing the support of the Andalusian government to international furniture promotion.
extend participates again in the second edition of Surfurniture organizing, in addition to the buyers' mission, two outstanding technical conferences. Through this business meeting, which will be held on March 13 and 14, the 38 participating Andalusian firms will meet at Fibes with each of the 20 toforeign people, mainly importers, distributors, wholesalers and stores; with the aim of making them aware of the quality offer of Andalucía in the habitat sector and generate new business opportunities.
In this way, the twenty international operators come from fourteen countries of great commercial interest for the Andalusian habitat sector, such as France (three guests), United States (two), Belgium (two), Kazakhstan (two), Russia (two), Algeria, United Arab Emirates (one), Azerbaiyán (one), United Kingdom (one), Ireland (one), Portugal (one), South Korea (one), Qatar (one and Dominican Republic (one).
La foreign delegation You will learn on the spot the proposals and designs of the participating companies. The profile of international guests is varied from retail and wholesale furniture and interior design stores to project development companies. Contract, and also a purchasing center (Unimeuble). The offices of Business Promotion of the Extenda Foreign Network and the National Association of Furniture Manufacturers and Exporters of Spain (Anieme) have collaborated to contact the foreign agents.
Particiapant enterprises
The participating Andalusian companies are mostly from Cordoba, from which fourteen firms come (Artelmu, Franco Furniture, Grupo AP, Heresshome, Grupo Ruiz y Sánchez, Muebles de Olivo Siolca, Muebles Francisco Torralbo, Singular Textil, Tapizados Zen, Tapridel, Visofa, Vivemueble Lucena, Muebles Grupo Seys and Xilema Mobiliario ); and Seville, with eleven (Fábrica de Muebles Torres, Guadarte, Torresol, Suixtex, Tapizados Marpe, Calvente, Cmgdeco, Evercasa 3000, Gabe & García, Novatel Sofas and Universo Eirin).
On the other hand, as a complementary activity, extend will organize two information sessions tomorrow, March 14, one on “The brand and product images in the digital environment” organized in collaboration with encourage me; and another on “Industry 4.0 and Marketing of the European Institute of Design in Milan (IAD)” projected next to the IAD and Fibes, and which has the collaboration of the Extenda Business Promotion Office in Milan.
The session on brand image includes presentations by Ana Mata, CMO of the Pinchaaqui firm, where the keys will be given so that the industry brands become relevant for the end consumer; and from Biladi Luján, CEO of Sakudarte B2B Marketing, who will analyze how Instagram works and how it can help in a plan digital marketing.
El II Surmueble Professional Show organized by FIBES He is a professional reference in the Andalusian industry. In its 2017 edition, the event received more than 10.000 professional visitors and had 100 exhibitors.
Andalusian furniture is growing in the world
In 2018, Andalusian furniture exports reached 148 million euros, which represents an increase of 16,4% compared to 2017, which places Andalucía as the third exporting community in the sector, with 9,5% of the total, after Valencian Community and Catalonia. If we expand furniture sales to those in the habitat sector (furniture, decoration, textile decoration, lighting, household items, etc.), exports rise to 276 million euros with a growth of 14,2% compared to 2017.
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