In 2016, Extenda organized a thousand actions, which generated more than 9.379 participations from 3.437 companies

Data reported by the CEO of Extenda, Vanessa Bernad

It represents almost three actions and 26 business participations every day with Extenda, which serves a number equivalent to seven out of 10 regular Andalusian exporters.

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Extenda-Andalusian Foreign Promotion Agency, entity dependent on the Ministry of Economy and Knowledge, organized 985 actions of support for internationalization of 3.437 companies in 2016, which generated a total of 9.379 business participations. These are data communicated by the CEO of Extenda, Vanessa Bernad, Its Board of directors, chaired by General Secretary of Economy, Gaspar Llanes.

 

La Extenda Activity Report 2016 reflects an increase of 12% in the number of company participations and a 5% increase in the number of actions organized to comply with the objectives of the Plan of Internationalization of the Andalusian Economy Horizon 2020 (PIH2020).

 

These are data that speak of extend as an entity known and used by a large part of the Andalusian foreign sector, since it is equivalent to saying that seven out of every 10 exporting companies Regular members of the community used its services throughout a year in which this entity has organized an average of three actions a day, generating 26 company participations each day.

 

In addition to representatives of various departments of the Andalusian Government, the Extenda Board of Directors It had the participation of the president of the Andalusian Council of Chambers of Commerce, Industries and Navigation of Andalusia, Antonio Ponce, and the general director of Institutional Cooperation and Coordination of the ICEX-Spain Export and Investment, Alicia Montalvo.

 

Year of surplus

 

In 2016 Andalusia presented the best performance of the five most exporting autonomous communities; better than average Spain and that the main world economies, thanks to a 2,7% growth in exports, which reached 25.648 million euros, and the first surplus in the trade balance with abroad so far this century, of 1.448 million euros.

 

It is quantitative and also qualitative growth, thanks to the advances experienced in destination diversification. China It has been the country to which our exports have grown the most in 2016, 27%; North America the region, 17%, and Africa the continent, 14%. Asia It is already our second market (12,7% of the total), above America, and we also maintain growth in Europe of 4,7%.

 

 

 

In 2016, Andalusia presented the best performance of the five most exporting autonomous communities; better than the Spanish average and the main world economies

 

 

 

Foreign Network: support in diversification

 

In the work of extend In 2016, the actions carried out to support the foreign diversification of companies stand out, with the expansion of Extenda's foreign network, which in 2016 went from providing services in 32 countries to doing so in 41. To this end, it has opened Business Promotion Office in Canada and Italy and Business Antenna in South Africa. Furthermore, it has incorporated Singapore; Thailand; Malaysia, expanding the radius of action of the Indian antenna, and Slovenia; Romania and Hungary, doing the same with the Czech Republic.

 

In this way, the external network of extend It currently has 29 headquarters operating in 41 countries: 18 Business Promotion Offices in 17 countries, covering 21 markets, and 11 Business Antennas in 11 countries, covering 20 markets. Their function is adapted to the needs of Andalusian SMEs and microSMEs, and in 2016 they carried out, among other actions, 262 individual projects of Andalusian companies in destination countries.

 

New services, more companies

 

To increase the Andalusian export base, meeting the objectives of the PIH2020, Extenda launched programs in 2016 Brand Strategy and Positioning, Advice and Access to Financing and International Digital Marketing Plan; In the area of ​​training, he has collaborated with the Ministry of Economy and Knowledge in the launch of the Subsidy Order to Universities for Internationalization Chairs, what includes Classrooms and Scholarships you dedicate to forming the human capital of internationalization. And in information, it has launched the online channel Extenda TV, within the 2.0 professional network Extenda Plus and the organization and delivery of the XIII Alas Awards for the Internationalization of Andalusian Companies.

 

Promotion, areas and destinations

 

The area of ​​promotion to encourage the internationalization of companies is the one that deploys the most actions within the framework of Extenda's activity, since in 2016 it represented 41% of the total. These 408 actions include 46 international fairs; 43 direct trade missions and another 23 reverse trade missions; nine international meetings and four promotions at points of sale.

 

Regarding the geographical scope, Europe was the target of most of the actions, 30%. The American continent follows, with 20% (10,5% for Latin America, 9,5% for North America) and Asia, in third place, with 14% of the total, which means an increase of five percentage points over 2015. Africa With 7% of the total, it has registered an increase of two points compared to the previous year.

 

Consulting and Training

 

In the field of consulting, 14 diagnostic processes carried out for internationalization projects that are in their beginnings and 17 consulting actions in international financing stand out. In addition, advisory tasks were carried out to facilitate the incorporation of expert personnel in internationalization with the consulting program in RRHH which counted 158 company participations. Regarding Extenda's training programs, they involved a total of 81 actions with more than 1.700 company participations.