Extenda presents opportunities for audiovisual companies in the Hispanic market in the U.S.

The Andalusian audiovisual sector is one of the most powerful

Exports of audiovisual products from Andalusia reached 7,4 million euros in 2019, which represents more than triple the sales abroad that were made in 2018 (+266%).

With the aim that the Andalusian companies know the particularities of the United States audiovisual market and can face new business opportunities After the crisis that occurred due to Covid, extend has organized the webinar “The Hispanic market in the US: business possibilities for audiovisual companies in the new scenario”, where the characteristics of the Spanish-speaking audiovisual content market in U.S. and the current demand as well as the keys to enter it.

Exports of audiovisual products Andalucía They reached 7,4 million euros in 2019, which represents more than triple the sales abroad that were made in 2018 (+266%). With this figure, the audiovisual sector is positioned as the second largest exporter within the cultural industries of Andalucía, with almost a third of sales, after the editorial.

Forty to forty Andalusian firms have attended online and the webinar has been moderated by Rafael Texeira, market analyst BW Market Intelligence. BW Market Intelligence LLC is a North American consulting firm with offices in Miami, New York and Los Angeles specialized in consulting services for internalization of enterprises. They are specialized in market intelligence that they apply to their marketing strategies, commercial promotion, research and investment attraction. Their specialization in these fields and their experience and knowledge of the North American and Spanish markets They allow them to respond to all their clients regardless of their degree of internationalization and market penetration.

On the other hand, the knowledge and analysis of the U.S. and the country's economic agents, allows them to have very valuable information in their marketing strategies. attraction and capture of investments. His almost 20 years of service and promotion of business relations between Spain and the United States has provided them with a wide network of contacts at the highest level in companies and North American and Spanish institutions.

On the one hand, he has participated Ana Celia Urquidi, General Production Manager at Mexico en Hemisphere Media Group, Inc, Casting director, executive producer of more than 30 soap operas, series, super series for Televisa, Telemundo, HBO, Sony, MTV, Tvazteca, Fox, ImagenTv, Cinelatino, Viacom, member of the MIPCANCUN Advisory Committee since 2017 and Jury of Los International EMMY awards on 6 occasions.

And secondly, it has delved into the possibilities in the North American market Margaret BlackWith over 25 years of experience in the Spanish-language audiovisual industry in the US, Margarita possesses in-depth knowledge of programming, production, content development, and content promotion. For five years, Margarita served as VP of Acquisitions and Programming at Azteca America, the US division of the Mexican giant Azteca TV. Prior to that, she began and developed her career for 20 years at Univision, where, as VP of Programming, Content Development, and Acquisitions, she helped position Galavision as the number one Spanish-language cable network in the US. Among other accolades, she has been awarded two Emmy Awards.