The experts Dr. Chris Arnold (PhD in Business) and Victoria Gallardo, founders of Quality of Spain, They will share their knowledge on how to effectively position Spanish brands and leverage Britain's perception of Spain to their advantage. The special guest speaker Beatriz de los Mozos, founder and CEO of Flabelus, a member of the Chamber, will also offer practical advice and real-life examples.
This session will address:
· How to introduce and position a brand in the United Kingdom.
· Key cultural aspects of British consumer behavior.
· How to adapt a brand and message to the British public.
· How to use "Made in Spain" as a competitive advantage.
· Effective marketing and advertising strategies.
· How to navigate UK regulations and compliance.
The webinar will conclude with a Q&A session, during which you will have the opportunity to ask any questions.
Date: Tuesday, October 7
Time: 14:00 to 15:00 BST / 15:00 to 16:00 CEST.
Platform: Zoom.
This webinar is open to both members and non-members of the Spanish Chamber of Commerce in the UK.
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