Ivace+i International celebrates a reverse mission with 100 international purchasing companies at FIMMA Maderalia

Reverse mission with the participation of 23 countries

The Minister of Innovation, Industry, Trade and Tourism, Nuria Montes, highlighted the importance of this initiative to "promote the internationalization of both the event itself and the participating companies, with the opportunity to make interesting business contacts."

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The International Fair of Materials, Technology and Components for Furniture, Wood, Interior Design and Contract, Fimma Maderalia, has closed its doors with resounding success, bringing together more than 600 exhibitors and 100 international buyers in a reverse mission organized by Ivace+i International.

 

The Minister of Innovation, Industry, Commerce and Tourism, Nuria Montes, highlighted the importance of this initiative to "promote the internationalization of both the event itself and the participating companies, with the opportunity to make interesting business contacts."

 

The celebration of Fimma Maderalia 2024 has been a resounding success, both in terms of participation and commercial results

 

The reverse mission, organized in collaboration with Arvet and Cofearfe, has had the participation of purchasing companies from 23 countries, including Argentina, Belgium, Bulgaria, Chile, Colombia, Costa Rica, Croatia, United States, France, Ghana, Ireland, Italy, Jordan, Kuwait, Morocco, Mexico, Peru, Poland, Portugal and the United Kingdom.

 

Within the framework of Enterprise Europe Network, more than 50 B2B meetings have been organized between participating companies, generating a valuable network of contacts and business opportunities.

 

With an exhibition area of ​​100.000 square meters, Fimma Maderalia has established itself as an international benchmark in the wood, furniture and contract sector, offering a wide range of products, services and innovative solutions.

 

"International buyer and guest missions play a major role in the Foreign Promotion Plan prepared by Ivace+i International"With up to 32% of the planned actions," Olivas indicated.

 

The celebration of Fimma Maderalia 2024 has been a resounding success, both in terms of participation and commercial results. Reverse missions have proven to be an effective tool to promote the internationalization of the sector and generate new business opportunities for participating companies.