FIMMA + Maderalia 2026 launches its B2B meeting platform to boost international business

B2B Business Platform

The upcoming edition of FIMMA + Maderalia 2026 has launched its B2B networking program, an initiative developed in partnership with ARVET, COFEARFE, IVACE + i, and ASEMAD. The goal is to connect exhibitors with international buyers and specifiers through a digital platform that facilitates personalized meeting schedules to maximize business opportunities.

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The international fair FIMMA + Maderalia 2026 has launched its program of B2B business meetings to connect exhibitors with buyers and specifiers from around the world. The initiative, driven by key entities in the sector, seeks to generate new business opportunities and strategic alliances during the event to be held in València.

Under the slogan "Connecting industry leaders", this tool networking High-value is designed to maximize the commercial return of participation in the fair, optimizing the time of professionals and guaranteeing meetings with high business potential.

A strategic tool for internationalization

The 'B2B Meetings' program operates through a specialized digital platform that allows participants, both exhibitors and professional visitors, to create a personalized meeting schedule. After registering, users can identify potential business partners, send and receive meeting requests, and, once accepted, schedule in-person meetings of approximately 20 minutes.

This initiative has the support of major organizations in the Spanish foreign trade sector, such as ARVET (Spanish Association of Exporting Companies), COFEARFE (Spanish Federation of Hardware and DIY Manufacturers), IVACE + i Internacional and the Valencian employers' association ASEMADThe shared objective is to facilitate direct contact between companies and potential clients or partners from various international markets.

Direct benefits for exhibitors and visitors

Participation in these structured events offers significant competitive advantages. For exhibiting companies, it represents a direct route to detect new business opportunities and to open channels of commercial collaboration in hard-to-reach markets. It also allows for the identification of emerging trends through direct contact with international influencers and distributors, generating synergies that go beyond a simple commercial transaction.

For buyers and visiting professionals, the platform represents a unique opportunity to optimize their visit to the trade fair by holding pre-arranged meetings with contacts aligned with their objectives. This translates into increased visibility and the creation of high-value professional networks that last beyond the event.

B2B Program Feature	Description and Advantages
Main goal	Promote business cooperation and the creation of high-value professional networks to boost internationalization.
Format	In-person meetings of 20 minutes, previously scheduled through a digital platform.
Participants	Open to all registered exhibitors and trade visitors FIMMA + Maderalia 2026.
Ribs	Free registration for both exhibitors and visitors.
Institutional Support	ARVET, COFEARFE, IVACE + i Internacional, ASEMAD and the network Enterprise Europe Network.

The support of the Enterprise Europe Network as a catalyst

A distinguishing factor of this call for proposals is its integration into the Enterprise Europe Network (EEN), the largest support network for SMEs driven by the Comisión EuropeaThis alliance multiplies the international reach of the meetings, as the call is disseminated through more than 400 nodes of the network throughout Europe and in strategic global markets.

Thanks to this integration, FIMMA + Maderalia It facilitates the participation of a high-level international buyer, distributor and prescriber profile, consolidating its position as one of the main business and internationalization platforms for the wood, furniture and associated technology industry.

Key points and frequently asked questions about the B2B Meetings at FIMMA + Maderalia 2026

How can my company participate in these B2B meetings?

Participation requires a two-step process. First, you need to register as a trade visitor or exhibitor. FIMMA + Maderalia 2026Next, you must complete the registration on the dedicated 'B2B Meetings' platform, where you can create a company profile and begin managing meeting requests. Registration is completely free.

What specific advantages does this platform offer compared to traditional trade fair networking?

The main advantage is the efficiencyInstead of relying on chance encounters, the platform allows you to schedule meetings in advance with profiles of mutual interest. This ensures that each 20-minute meeting has high business potential, maximizing the return on time spent at the trade fair and guaranteeing conversations with the right people.

How does the support of the Enterprise Europe Network benefit a Spanish SME?

Network integration EEN It provides a seal of quality and reach that an SME could hardly achieve on its own. It means that the opportunity to meet is advertised not only to regular trade fair attendees, but also to a validated database of thousands of European and other companies actively seeking business, technology, or distribution partners. This exponentially increases the chances of finding a strategic partner in a new market.