FITstore revolutionizes the European market with NFC technology for supplements and medicines

FITstore, a leading Spanish company in the field of healthy eating, has presented a smart tag which promises to transform the way consumers interact with their products. This technology NFC (Near Field Communication) allows users to access detailed information by simply bringing their mobile phone close to the product. It also offers advanced features such as instant authenticity verification and traceability of the item’s origin, thus ensuring transparency and quality.

According to a study carried out by the analytical department of FITstore, 27% of Spaniards who regularly take supplements or medications forget to take a dose at least once a month. To address this problem, the new label allows users to schedule automatic reminders on their mobile calendar, thus facilitating consistency in their health routines.

Luis Canada, founder of FITstore, highlighted: “The essence of FITstore has always been to offer added value… With this label… we offer a tool that helps our customers to be better organized and consistent in their habits.” This development not only reinforces FITstore's position as an innovative leader but also sets a new standard for other brands in the sector.

With this technological initiative, FITstore not only responds to the real needs of consumers but also fosters a more trustworthy and transparent environment within the industry. The integration of health and technology through this NFC tag represents a significant step towards practical tools that facilitate personal well-being.