FITUR celebrates its 46th edition from January 21st to 25th in IFEMA MADRID, inaugurated by SS.MM. Los Reyes and with México as a Partner Country. After a first day with more than 52.000 visitors, the event brings together 10.000 companies from 161 countries to boost the global tourism business.
Official inauguration and institutional support for the tourism sector
The fair, organized by IFEMA MADRID, has officially begun its 46th edition with a high-level institutional opening ceremony. SS.MM. Los Reyes de España They presided over the event, being received by a delegation headed by José Vicente de los Mozos, president of the Executive Committee of the trade fair institution.
The reception was attended by prominent authorities such as Isabel Díaz Ayuso, President of the Comunidad de Madrid; Jordi HereuMinister of Industry, Trade and Tourism; and José Luis Martínez Almeida, Mayor of MadridAlongside them, an international delegation of ministers and business leaders toured the nine pavilions of the venue to learn about the offerings of destinations and companies at this edition of FITUR 2026.
Mexico: Leading Role as Partner Country in Pavilion 3
One of the central themes of this edition is the participation of México , the Partner Country, showcasing its strategic offering in Hall 3. During the inaugural tour, the Spanish authorities visited the North American country's stand, where they were received by Josefina Rodríguez Zamora, Secretary of State for Tourism of Mexico, and Quirino Ordaz Coppel, Mexican ambassador to España.
| Indicator | FITUR 2026 data |
|---|---|
| Celebration dates | From the 21 to the 25 for January |
| Business participation | More than 10.000 companies |
| International reach | 161 countries (111 with official representation) |
| Visitors (Matchday 1) | More than 52.000 attendees (Record) |
| Infrastructure | 9 pavilions in IFEMA MADRID |
Technological innovation and professional agenda
The fair reinforces its professional character with specialized spaces such as the Pabellón del ConocimientoLocated in Pavilion 12. During the days dedicated exclusively to professionals (Wednesday 21, Thursday 22 and Friday 23 January), this space brings together:
- More than 250 international experts dedicated to the dissemination of good practices.
- A concentration of more than 190 companies specialized in travel technology.
In a more solemn tone, the royal visit concluded at the stand of AndalucíaWhere SS.MM. Los Reyes They signed the book of condolences in memory of the victims of the recent train accident that occurred in Adamuz.
Key points and frequently asked questions about FITUR 2026
What is Mexico's role in this edition of FITUR?
México participates under the category of Partner Country, placing its main display in Pavilion 3, which gives it preferential visibility to international markets and authorities.
What is the relevance of the technological component at the fair?
It's essential. Hall 12 hosts more than 190 travel technology companies and 250 experts who discuss the future of the sector during the first three professional days.
Until when can the fair be visited?
FITUR It will continue its activities until Sunday, January 25, serving as a meeting point for the exchange of knowledge and the generation of global business.
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