Organized by IFEMA
During January 22 and 23, FITUR MICE will bring together 100 representatives of the tourism offer for meetings, incentives, congresses and exhibitions, with 120 qualified buyers from all over the world.
![[Img # 32656]](https://empresaexterior.com/upload/images/07_2019/4116_fitur-ifema-turismo-ambiente-exterior.jpg)
In its permanent commitment to specialization and to energize key segments for the development of the global tourism industry, FITUR 2020 once again focuses attention on tourism for meetings, incentives, congresses and exhibitions, reinforcing its platform FITUR MICE which, for two days, will bring together 100 representatives of the meeting tourism offer with 120 qualified buyers from all over the world.
Organized by IFEMA, FITUR MICE will have the collaboration of MITM Events, a company specializing in tourism events MICE, and will receive the support of the network of delegations of IFEMA in the world, which is why it is configured as an event of great quality and effectiveness, both due to its size and the profile of its participants. An essential event with the MICE Tourism industry, which will take place within the framework of FITUR 2020, on its first two days of celebration, January 22 and 23, in its own space appropriate to the nature of the event.
The excellent results of the platform FITUR MICE In 2019 they support the decision to continue and reinforce FITUR MICE in 2020. This is revealed by the high assessment expressed by the participants in this activity that brought together 49 bidders with 69 buyers from 35 countries. In total, 3.560 b2b meetings were generated, and the representatives of the offer MICE obtained an intensive agenda of meetings consisting of more than 25 appointments per participant, which allowed them to access buyers with managerial profiles with high decision-making power
In recent years, MICE tourism has been growing and becoming a key option for the industry, proof of this is the third position that Spain holds, with 595 international events, in the ranking of the International Congress and Convention Association -ICCA 2019, only behind United States (947) and Germany, (642).
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