Amec Forum: The Lever of Productivity

Technological, digital and human keys to industrial productivity


Productivity has become the key differentiator for the competitiveness of Spanish industry in global markets. In this highly demanding environment, executives and experts from the sector will meet at a specialized forum to analyze the five strategic drivers that determine business efficiency. The event, which will take place on July 9, will feature the participation of key figures from various companies and the support of organizations such as amec y CesceIt will cover everything from optimizing operations to talent management and the correct application of technology.

Program:

09:30 | Opening and hosting by Alejandro Gallego, director of business promotion at amec
09:32 | Welcome by IESE Barcelona

09:35 | Live podcast recording with VisualEconomik

Óscar García and Enrique Couto will explain industrial productivity in figures. They will cover its historical evolution, analyze the current situation, and present the challenge in its entirety. This is the starting point for understanding where we've come from and how far we can go.
10:15 | The cases of the century-old companies Roca and Simon

Both companies have lived through all the industrial revolutions, and continue to transform.
Their CEOs share their vision and experience after decades of evolution in productivity.

10:35 | Banco Sabadell Knowledge Flash

10:40 | Coffee Break

A break to connect, share and collaborate with the other attendees.
11:45 | Cesce's Knowledge Flash

11:50 | Keynote Address – The five levers of productivity that depend on you

José Agustín Cruelles, founder of the Productivity Institute, frames the debate with the five levers that determine industrial productivity: strategy, value chain, talent, capital management, operations and technology.

12:35 | Masats Learning Case – Industry Model and Strategy

Not all products deserve the same treatment. A company that manufactures very different products but manages them all the same way is unknowingly paying a huge price. A real-life example of someone who recognized this and changed it.

12:45 | TMI Learning Case – Value Chain

There are inefficiencies that have been in place at the company for years and no one has questioned them. Here's a case of someone who stopped to ask, "Why do we do it this way?" and the result they got.

12:55 | SIDE Automation Learning Case – Capital Management

Invest in the right place. Many companies invest out of inertia or due to pressure. This is a case of someone who identified exactly where the real problem was and unlocked capacity they already had but weren't using.

13:05 | Hiperbaric Learning Case – Operations and Technology

Installing technology without a model behind it doesn't transform anything. A case study is needed of someone who applied AI or automation to a specific, measurable problem and can explain why that solution was chosen over another.

13:20 PM | AXA XL Knowledge Flash

13:25 | Round table with Tapla, Volpak and Paulig Industries – Industrial talent

Talent management within the company. Three female executives discuss how they manage talent in their organizations. What works, what doesn't, and what they've learned along the way.

14:15 | Closing of the 13th edition of the amec Forum – Pere Relats, president of amec
14:20 PM | Networking Lunch
More than 300 industry executives and two hours without an agenda. One of the most valuable moments of the day.

Key points and frequently asked questions about industrial productivity

What is the main objective of this industrial forum?

The aim is to provide managers and professionals in the Spanish industrial sector with an analytical framework and practical tools to improve productivity. This will be achieved through strategic presentations and real-world success stories from companies such as Masats o HiperbaricThe aim is to offer a comprehensive view of how to optimize processes, technology, capital and talent to compete in the global market.

What role does technology like AI play in improving productivity?

Technology, and in particular Artificial Intelligence (AI), is a crucial lever, but its success depends on the underlying strategy. As the director of will explain HiperbaricThe key is not the technology itself, but its application to solving specific and measurable business problems. Implementing AI without a clear model does not guarantee improved productivity.

Why is talent management so important in an automated industrial environment?

Even in a context of increasing automation, human talent remains the most important asset. The roundtable with female executives from Industias Tapla, Volpak y Paulig It emphasizes that the ability to attract, train, and retain qualified professionals is what allows companies to adapt, innovate, and manage technological complexity effectively, becoming a fundamental pillar for sustainable growth.

Registration:

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