Integrated portal with integrated into eulam.com
More than a hundred businessmen and investors of Chinese nationality residing in Spain were present at the launch of this platform.
FranchisesandBussines.com, the only franchise and business portal translated into Mandarin aimed at the Chinese community residing in Spain is already active, and its main objective is to connect Spanish franchises with potential Chinese investors residing in Spain.
The strong point of franchisesandbusiness,com is that it is integrated into eulam.com, the leading online newspaper of information in Chinese in Spain, and has a presence in all online and offline media in the country. Eulam Group. “This guarantees us a prominent presence and great visibility among the Chinese community in Spain. To attract investment from Chinese citizens in Spain, it is essential to be present in their media," he explains. Gema Olavarrieta, responsible for FranchisesandBussines.com.
“To the offering of our portal we must add the high-quality translation services that we offer, carried out by professional experts to faithfully reflect the contents and information of the different brands.” And adds Olavarrieta: “It is the only franchise and business portal integrated into a media, and aimed at a community like China that, in addition to having a high investment capacity, has a marked entrepreneurial character.” It is important to highlight that there are currently more than 250.000 citizens of Chinese nationality in Spain: it is the 5th largest nationality, although its economic weight places it in 2nd place after the Spanish.
“To attract investment from Chinese citizens in Spain, it is essential to have a presence in their media,” explains Gema Olavarrieta, head of FranchisesandBusiness.com
Yansong Ye, CEO of Eulam Group, describes the birth of FranchisesandBusiness.com as an “opportunity for the Chinese”, “a turning point in the way of investing that the Chinese community has in Spain”. In addition to this Chinese communication group, FranchisesandBusiness.com was also created with the support of the Association of Chinese in Spain (ACHE). Your president, Mao Feng, considers “the birth of a portal of this type “an opportunity, a golden age for the businesses of the Chinese community in Spain.” Mao Feng believes that the Chinese community has achieved successes in restaurants and trade, but that “since 2008, with the beginning of the crisis, there have been deficiencies in the management of Chinese companies in Spain; These companies needed a transformation and the franchise can be an opportunity for learning and improvement,” he adds.
The Association of Franchisors of Spain (AEF), through its Managing Director, Eduardo Abadía, and brands like Carrefour, Codere Apuestas, Brasa y LeñaAs well as consultancies T4 Franchises, Abegoaria and Archdekin, among others, have publicly shown their support for the portal. Crossroads Express, praised the “positive effect” that the appearance of portals such as FranchisesandBusiness.com. “Our good experience with Chinese franchisees will increase thanks to this new portal.” The presentation event included presentations by these brands and different managers of the aforementioned brands, as well as the presence of more than a hundred businessmen and investors of Chinese nationality and residents in Spain, interested in the franchise model in Spain.
Without a doubt, we are faced with a project whose objective is to establish commercial relations between Spanish businessmen and Chinese entrepreneurs and businessmen residing in Spain.




