Fruit Attraction will be a meeting point between Proexport associates and their international clients

Organized by FEPEX and IFEMA

The international reference event for the fruit and vegetable sector will bring together supermarket chains, importers, processors and the Horeca channel, from October 3 to 5 in Madrid.

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With more than 200 m2 of exhibition, most of the companies in the Association of Producers and Exporters of Fruits and Vegetables of the Region of Murcia will be located in the space of the Region of Murcia (Hall 7), although relevant associated companies that have their headquarters in the provinces of Alicante and Almeria; but with productive forces in the Murcia, will be found in pavilions 3 and 9, respectively.

 

On this occasion, the space of Proexport in the Region of Murcia will host 27 of its associates: Agrar Systems, Agrícola Santa Eulalia, Agricultores del Sureste, Agrodolores El Mirador, OP Agromark, Agromediterránea Hortofrutícola, Agromontes Fresh Group, Campo de Lorca, Deilor, Difrusa Export, Fruca Marketing, Fruveg , Grupo Hortofrutícola Paloma, G's España, Hortiberia, Hortofortini España, Kernel Export, Kettle Produce España, OP Looije, Mercagrisa, Grupo Hortofrutícola Murciana de Vegetales, Pozosur, Procomel, Sacoje, Surinver El Grupo, Toro Verde and Verdimed.

 

Likewise, in other spaces of the fair you can visit Sol y Tierra Campo de Cartagena, Primaflor, Peregrín, Agrupapulpí, Bonnysa Agroalimenraia, Natveg, Agridemur Marketing and Florette Murcia.

 

Proexport associates concentrate the majority of Spanish production of lettuce and leafy vegetables, broccoli, cauliflower, celery, artichoke and melon, in addition to important productions of tomato, pepper, watermelon, table grapes and lemons, among others.

 

Parallel activities during the fair

 

Proexport and its associated companies will have a special role this year during Fruit Attraction, with the organization of Lettuce Attraction, a multi-event that will offer the best of the world of lettuce and salads to the visitors and media present there: interesting audiovisual materials, professional conferences and debates, B2B business meetings, refreshing show cookings, exhibitors and a variety garden, and some surprise yet to be revealed.

 

Lettuce will be the star product of Fruit Attraction 2023 and IFEMA has entrusted this outstanding work to Proexport, which already organized the first edition of Lettuce Attraction with great success in 2017, as it is the fruit and vegetable association that brings together the majority of Spanish lettuce production in all its varieties.

 

Mariano Zapata, president of Proexport, has highlighted that “organizing this event offers us the opportunity to highlight the Spanish southeast as the most reliable, sustainable and technological production area in the cultivation of lettuce in Europe. Our objective is to create a space in which producers, distributors and processors from different countries can analyze the trends and challenges faced by the sector from the productive, economic, distribution and gastronomic side. Without a doubt, the fact that we have been given the opportunity to lead this action highlights the importance that the fruit and vegetable companies in this productive area have for the country as a whole."

 

Not in vain, Proexport has always taken care of its presence at this fair and for years has been collaborating with the organization of 'Biofruit Congress', which will celebrate its sixth edition promoted by the magazine EuroFresh Distribution, and is positioned as a reference in sustainable production and organic agriculture. And with the help of Fruit Today, the association's stand will once again host the delivery of the Internet Stars Awards, which recognize companies in the fruit and vegetable sector that strive every day to have a good presence on the Internet.