FRUIT LOGISTICA presents its strategic innovations for the 2026 edition in Madrid.

 

Madrid has been the scenario chosen by FRUIT LOGISTICA to make known the innovations that will mark its 2026 edition. Alexander Stein, the fair's director, traveled to the Spanish capital to meet with a dozen industry media outlets and share the vision and strategies that will guide the event. He was accompanied by Silvia de Juanes, communications director of FRUIT LOGISTICA for Spain and Latin America, who emphasized the strategic importance of the fair for Spanish companies in an increasingly globalized market.

 

The 2026 edition promises to be the most valuable to date, offering new formats and exclusive business opportunities with a global reach. Among the new features are the expansion of the program and the introduction of new exhibition spaces.

 

New formats for greater visibility and connection

 

In addition to the already established ones Fresh Produce Forum, Farming Forward Stage, Future Lab, Logistics Hub and the Podcast Studio, the next edition will launch the Insight StageThis new stage will be dedicated to start-ups with innovative business ideas and the promotion of exhibitors interested in participating, seeking to provide a platform for new trends in the sector.

 

For the first time, FRUIT LOGISTICA will introduce specialized exhibition areas within the areas of Fresh Produce and Machinery & TechnologyIn these spaces, exhibiting companies will be able to showcase their most innovative products and services to buyers from around the world. These new areas, independent of the renowned Fruit Logistica Innovation Award (FLIA), underline the The fair's commitment to commercial visibility and applied innovation.

 

Another exclusive novelty will be the Expo Tours, Guided tours of the main wholesale and retail markets in BerlinThese tours will offer participants a direct insight into consumer and marketing trends at the heart of the European retail, providing invaluable market insight.

 

Spain: a key player on the international scene

 

In the previous edition, FRUIT LOGISTICA brought together more than 91.000 attendees from around the world, including 2.600 exhibitors and more than 67.000 professional visitors. Spain reaffirmed its position as one of the most represented countries, contributing More than 260 exhibitors and ranking third worldwideThis figure is a clear indicator of the solidity and international projection of the Spanish fruit and vegetable sector.

 

Alexander Stein emphasized the importance of the Spanish market: “Spain is a key market for FRUIT LOGISTICA, and every year we see the talent, innovation, and presence of its companies in Berlin grow.” He also extended an invitation to agri-food companies to participate in the next edition, which will offer “not only opportunities for visibility and business expansion, but also a comprehensive learning and growth experience.”