Sources of information in decision-making for export

 

In a world where speed and accuracy in information management make the difference, having reliable data is key to success in internationalization. Are you taking advantage of the information sources suitable to minimize risks and make safe decisions in your export strategy?

In this exclusive session, experts from leading entities will share tools essential to manage risks, interpret global trends and optimize communication with international markets.

key themes

Geopolitics and financial risks in international trade
How to minimize risks in international operations
The strategic role of communication and media presence in internationalization

 

 

 

 

Program:

09:00 h. Reception and registration of attendees

 

09:30 a.m. INSTITUTIONAL OPENING

Ms. Elsa Salvadores Janssen, Deputy Director of the Chamber of Commerce, Industry and Services
from Madrid, will give a brief introduction to the role of the Chamber in promoting the
Internationalization of Spanish companies and the importance of having information
accurate and reliable in decision-making for foreign trade.

 

9:50 AM. BLOCK 1: CHALLENGES AND RISKS IN FOREIGN TRADE DECISION-MAKING

 

▪ WORLD GEOPOLITICS AND HOW IT AFFECTS FOREIGN TRADE.
FINANCIAL INFORMATION FOR EXPORT SERVICES

In exporting, financial decisions are strategic and data-driven.
This section explores how banks facilitate connections between companies and international markets. Examples include risk prediction platforms and financing tools.

Mr. José María Alarcón, Head of International Business at Banco Santander, will analyze risk factors such as market fluctuations and regulatory changes, and the role of communication in managing these risks.

 

▪ INFORMATION TO MINIMIZE THE RISK OF INTERNATIONAL OPERATIONS

Mr. Ricardo Santamaría Burgos, Director of Country Risk and Debt Management at CESCE

 

▪ THE ROLE OF STRATEGIC COMMUNICATION IN THE INTERNATIONAL BUSINESS OF COMPANIES

Mr. Enrique Armendariz, PhD in Communication Sciences from the Rey Juan Carlos University and director of Armendáriz PR Company, a communications and public relations consultancy specializing in strategic solutions for companies and institutions, will explore how communication influences the image and positioning of companies internationally.

 

▪ THE MEDIA AS A CATALYST FOR INTERNATIONAL BUSINESS

 

The media not only informs, they also shape opinions. We'll look at how news about internationalization affects business decisions.

 

Mr. Luis San Miguel, editor of Empresa Exterior, a specialized media outlet on international trade, will address how specialized media contribute to decision-making in Spanish companies' foreign business.

 

Mr. Alfredo Urdaci, journalist, round table presentation.

 

11:30 a.m. Coffee and Networking

 

12:00 p.m. BLOCK 2: ROUND TABLE

Moderator: Mr. Alfredo Urdaci, journalist.
 

Speakers:

• Mr. Luis San Miguel, editor of Empresa Exterior
• Mr. Enrique Armendariz, Doctor of Communication Sciences
• Mr. Ricardo Santamaría Burgos, Director of Country Risk and Debt Management at CESCE
• Mr. José María Alarcón, Head of International Business at Banco Santander
• Ms. Lucía del Valle Montero, Communications Director of the Forum of Renowned Spanish Brands

 

13:00 p.m. End of the day

 

Date: Thursday, April 3
Hora: 09:30 h
Location: Calle/Huertas n 13
28012 Madrid, Madrid

 

 

Registration: