The Spanish company GAM, listed on the stock exchange, has been the spearhead in the arrival of XCMG, the Chinese machinery giant, to the Spanish market. During the month of July 2025, GAM organized a series of presentation days in Seville, Asturias and Madrid, marking a milestone in the collaboration between both companies and in the internationalization of the machinery offering in Spain.
The starting point of these sessions was last Wednesday, July 9th, at GAM's headquarters in Asturias. This initial event brought together more than fifty attendees, including rental companies, end customers, and various industry partners. The primary objective of these meetings was to introduce and highlight XCMG's vast potential as a world-leading brand in lifting equipment.
The format of the conference was designed to maximize interaction and information. After a working breakfast, attendees participated in a detailed briefing. During this session, the XCMG management team presented its value proposition, highlighting its track record, its differentiating elements, and the key reasons why GAM has chosen to integrate this equipment into its extensive catalog. XCMG is positioned as the leading manufacturer of lifting equipment in China and the third largest globally, with a turnover exceeding 13.000 millones de euros and a consolidated presence in more than 190 countriesCurrently, it holds fourth place among global machinery manufacturers.
Pedro Muñiz, Head Manager of the XCMG brand in the Iberian PeninsulaHe emphasized the suitability of this alliance: "XCMG offers us what we are looking for: Volume, quality and a solid after-sales responseOur red line is clear: all the brands we integrate must guarantee excellent after-sales service. This is how we build loyalty and provide comprehensive service to all our customers.” Muñiz also highlighted XCMG’s unwavering commitment to innovation, its formidable production capacity and its constant technological development, factors that consolidate it as an essential strategic partner to face the current and future challenges of the sector.
In anticipation of high demand and with the aim of ensuring a prompt response in the national market, GAM has already carried out a initial acquisition of equipment and spare partsIn parallel, XCMG has demonstrated its commitment to this strategic alliance by sending additional stock to GAM's logistics warehouses. This action underlines the vital importance that both companies place on a agile and efficient technical service, considering it a crucial differential value in such a competitive sector.
Following the resounding success of these first sessions in Seville, Asturias and Madrid, GAM and XCMG plan to continue their presentation tour in other key locations. In-person sessions for clients and industry professionals will soon be held in cities such as Tarragona, Alicante, Lisbon and PortoThese events will provide a new opportunity to showcase the superior capabilities and competitive advantages offered by XCMG's lifting machinery portfolio, thereby consolidating its presence in the Iberian market.
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