GAM and CTE form a strategic alliance to revolutionize the lifting market in Spain and Portugal.

 

 

In a strategic move that promises to redefine the landscape of the lifting machinery market in the Iberian Peninsula, the listed Spanish multinational company GAM has announced the formalization of a far-reaching collaboration agreement with the renowned Italian company CTE, a specialist in the design and manufacture of elevating platforms for work at height. This alliance makes GAM the strategic partner and official distributor of CTE's complete product catalog in Spain and Portugal, marking a significant milestone in the expansion of GAM's lifting solutions offering and strengthening its position as an undisputed leader in the sector.

 

The union of these two industry powerhouses represents a synergy of experience, innovation, and commitment to quality. GAM, with its solid track record and extensive distribution network across the Iberian Peninsula, will benefit from the incorporation of CTE's cutting-edge technology and reputation for excellence. For its part, CTE, with over four decades of experience in the lifting industry, will find in GAM the ideal partner to expand its presence and reach in two key European markets.

 

CTE, with its headquarters in Italy, has established itself as one of the leading European companies in the design, production, and marketing of aerial work platforms. Its focus on constant innovation and firm commitment to safety have been fundamental pillars of its success. CTE products are distinguished by their high quality, reliability, and compliance with the most stringent demanding international standardsIts extensive range of platforms is used in a wide variety of sectors, including construction, industrial maintenance, logistics, utilities, and events, demonstrating its versatility and ability to adapt to the specific needs of each application.

 

The strategic alliance will allow GAM to integrate CTE's comprehensive range of lifting solutions into its already robust portfolio. This includes CTE's prestigious truck-mounted aerial platforms, renowned for their reach, stability, and ease of transport, ideal for work requiring mobility and high altitudes. GAM will also offer CTE's versatile tracked platforms, specifically designed for accessing difficult terrain or confined spaces, providing efficient and safe solutions in complex environments.

 

CTE's lifting solutions, now available through GAM, stand out for their ergonomic design, which prioritizes operator comfort and safety; their ease of maintenance, which reduces downtime and operating costs; and their growing focus on sustainability and low environmental impact, responding to the demands of a market increasingly aware of the importance of responsible practices.

 

Marco Govoni, CTE's COO expressed his enthusiasm for this new collaboration: "The agreement with GAM means collaborating with a leading and ambitious company with an active presence in countries and markets that are very interesting to us. GAM shares CTE's enthusiasm and also offers us the opportunity to support aftermarket customers throughout the entire equipment lifecycle." The words of CTE's COO underline the shared vision of both companies and the growth potential that this alliance represents for both partiesThe mention of after-sales support highlights the commitment to providing comprehensive service to customers.

 

For its part, Luis TurielTuriel, GAM's Director of Distribution and Sales, highlighted the strategic importance of this addition: "The addition of CTE to our catalog is an important step in our strategy to offer our customers the best lifting machinery solutions. CTE is a leading brand in the sector, and this agreement allows us to continue advancing our commitment to innovation, quality, and specialized service." Turiel's statement emphasizes how this alliance fits perfectly with GAM's strategy of offering cutting-edge solutions and reinforces its commitment to excellence and customer satisfaction.

 

The collaboration between GAM and CTE marks a new chapter in the lifting market in Spain and Portugal, promising significant benefits for customers and raising the bar for quality and service in the sector.