GBfoods, the group to which Gallina Blanca belongs, quadruples its business in Africa with the purchase of leading brands

The multinational will reinforce and increase its presence in millions of homes

The leading Spanish multinational in food and the private investment fund focused on Africa, Helios Investment Partners, have joined forces in a joint venture to purchase assets and leading brands on this continent.

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GBfoods, leading Spanish multinational in the food sector and private investment fund Helios Investment Partners have closed an agreement to jointly acquire certain assets and leading brands in Africa.

 

GBfoods Africa Holdco BV., the joint venture created by GBfoods and Helios, has acquired assets from different African companies including leading brands such as Jumbo (the African Avecrem), Gino and Pomo (tomato), and Jago (powdered milk and mayonnaise), as well as distribution in Bama Africa (mayonnaise). The agreement also includes the acquisition of three production plants in Africa, one in Ghana and two in Nigeria, and the incorporation of more than 600 workers of different nationalities. The result of this agreement is a leading pan-African culinary products company with a presence in more than 30 countries in the world. Africa.

 

 Africa becomes a key market for the Spanish multinational

 

With this operation, GBfoods reinforces its leadership position as one of the groups with the greatest international influence in the food industry, consolidating its commitment to Africa.

 

The Spanish multinational manufactures more than 4.000 million pills every year Jumbo destined for this market. The Company currently has more than 450 employees in Africa and two production plants located in Algeria and Senegal.

 

The Company, owner of brands as popular among Spaniards as Gallina Blanca, Avecrem or Yatekomo, was present in 28 countries of Africa and Middle East, which contributed close to 20% of the Group's turnover. The expansion of the product portfolio and the purchase of assets will allow it to expand its presence in Africa, becoming a reference in the kitchens of Africans.

 

 

 

With this operation, Africa becomes a key market for GBfoods, where Jumbo, the African Avecrem, has been present for more than 40 years

 

 

 

“With this operation we strengthen our positioning in Africa, being present in key countries such as Nigeria and Ghana, with enormous growth potential. We also expanded our product portfolio with popular and well-known brands such as Gino, Pomo, Jago and Bama, entering new strategic categories such as tomatoes, powdered milk and mayonnaise. From now on we can proudly say that GBfoods has doubled the number of consumers in Africa, becoming part of the daily diet of millions of Africans,” he explains. Ignasi Ricou, CEO of GBfoods.

 

“Enjoying together around good food” defines the essence of GBfoods, the group that brings together the multi-local character and the entrepreneurial spirit that has accompanied the different local companies and brands that make it up since its origins 80 years ago.

 

Today, with a turnover of 627 million euros and a workforce of 1.800 employees, the Group is present with its daily food products in Spain, Italy, Holland, Russia, Republics of the CIS and in 28 countries on the African continent and the Middle East, through renowned brands such as Gallina Blanca, Star, Jumbo or Grand'Italia.

 

Its innovative character, its local recipes, its commitment to optimal nutrition through the daily diet of which its products are part, and its commitment to society, are the keys to its success.