Day with outstanding speakers
Analyzing with objective criteria the risks associated with a business internationalization strategy has become, as a consequence of a volatile global environment full of uncertainty, an essential requirement to guarantee the success of business initiatives in foreign markets.
Madrid Chamber horganized the day “Geostrategy and data intelligence to compete in international markets” along with INFORMA, a leading company in the business information market, and also InAtlas, company specialized in geomarketing in the B2B sector in Spain and Portugal. During the session these issues were delved into and specific assumptions of data analysis and geomarketing were analyzed.
Analyze with objective criteria the risks associated with a strategy business internationalization has become, as a consequence of a volatile global environment full of uncertainty, an essential requirement to guarantee the success of business initiatives in foreign markets.
Geomarketing is a marketing strategy that is gaining great relevance in the last decade, due to the importance of acquiring and interpreting data.
In a market as competitive as the current one and in the era of globalization, in which we can potentially reach anyone located in any corner of the world, is a very useful tool, source of knowledge and an important competitive advantage.
The day was attended by Elsa Saviors Janssen, Deputy Managing Director of the Chamber of Commerce, Industry and Services of Madrid and Juan María Sainz Muñoz, CEO INFORM D&B who have offered us statements about the moment we are living in where data takes on a relevant value in the economy.
Throughout the day, prominent speakers participated and delved deeper into the topic, where Marta Valero, Director of Institutional and Business Cooperation, ICEX Spain Exportation and Investments has discussed the strategic markets for Spanish SMEs in the current environment; Hugo Felgueiras, Value Added Solutions and Global Accounts Manager D&B from INFORMA has exhibited D&B Cloud as well as the new instruments of intelligence and data management for internationalization. As well Pedro Tort-Martorell, Director General InAtlas y Luis Falcon, Chief Business Development & Data Strategist gave their presentation on geomarketing, Innovation in customer search techniques and optimal places for international expansion.
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