Getnet presents its agent trading strategy in anticipation of AI moving $17,5 trillion by 2030

 

Getnet, the payments fintech of Santander[Company Name] has unveiled its global agent commerce strategy to integrate AI agents into payment flows. The company aims to lead the way in developing the infrastructure necessary for autonomous agents to manage purchases on behalf of consumers, a segment that could account for 30% of global e-commerce by 2030, according to market estimates. Deloitte.

 

The rise of agent trading in the digital economy

 

Agent commerce represents a disruptive evolution where AI ceases to be a passive tool and becomes a decisive player. In this model, autonomous agents have the ability to discover options, negotiate terms, and execute payments without direct human intervention at each step. According to the projections analyzed, the economic impact of this technology will be massive by the end of the decade.

 

Indicator	Forecast for 2030
Market Share (Ecommerce)	30% generated by agentic AI
Estimated Sales Volume	17,5 trillions of dollars
Data Source	Deloitte

 

Technological infrastructure and transactional security

 

To respond to this challenge, Getnet It relies on its global payments platform and already integrated capabilities such as Single Entry Point (SEP). This technology is key to facilitating integration across multiple countries and ensuring that machine-initiated transactions meet strict security and regulatory standards.

 

The company's strategy focuses on developing new technical capabilities specific to this environment:

 

• Implementation of identification and validation mechanisms for AI agents.
• Development of standardized APIs for the efficient capture of agent-initiated payments.
• Guarantee of interoperability with the various protocols of the financial sector.

 

These solutions are designed for both large corporations with digital maturity and SMEs that require ready-to-use tools, democratizing access to agent-driven commerce without requiring complex in-house development.

 

Strategic vision and market positioning

 

During the presentation of the strategy, Juan Franco, global CEO of GetnetHe highlighted the paradigm shift: “Agent commerce marks a turning point where AI stops simply observing the customer journey and starts driving it through autonomous agents capable of discovering options, negotiating and paying on behalf of customers.”

 

The executive added that the company's vision is to act as a "trusted advisor and facilitator," transforming its risk and data management capabilities into an open and intelligent platform. Details of this roadmap are outlined in the report. "Getnet at the Forefront of Agentic Commerce”, prepared in collaboration with Monitor Deloitte and presented in New York during the event NRF 2026: Retail’s Big Show.

 

At present, Getnet It is one of the ten largest merchant payments companies in the world and leads the market in Latin America by number of transactions, according to certifications. The Nilson Report in its 2024 ranking.

 

Key points and frequently asked questions about Agent Trading

What exactly is agent trading?

It is an e-commerce model where autonomous Artificial Intelligence agents are responsible for initiating, managing and executing purchase and payment processes acting on behalf of the end consumers.

What volume of business is expected to be generated by agentic AI?

According to market estimates of Deloitte cited by GetnetBy 2030, AI could be responsible for 30% of global e-commerce sales, equivalent to about $17,5 trillion.

Who are Getnet's solutions aimed at?

The platform is designed for both large corporations with advanced digital capabilities and SMEs, offering solutions that allow for practical adoption of agent trading without the need for complex internal developments.