Globalcaja will contribute "strategies for the wine sector" at FENAVIN 2017

Presentation to be held on May 10th

María José Olmeda, head of international trade, and Alberto Marcilla, director of Rural Banking, will provide the key information at a conference.

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The presence of globalbox within FENAVIN 2017 This materializes not only in the exclusive sponsorship of the Wine Gallery, one of the most emblematic spaces of the fair, but it also takes shape in a presentation in which its head of foreign trade, María José Olmeda, as well as the Director of Rural Banking, Alberto Marcilla, will share “Strategies for the wine sector”. at 11 a.m. on May 10.

 

"At globalbox We know that expanding internationally is a priority for our wineries and cooperatives, so we will analyze both the current situation of the wine market and the development of export operations "guaranteeing us payment," he explains OlmedaThe talk will analyze exports by country, highlighting that neighboring countries remain the main market. France, Germany and Italy. But Olmeda It will also pause to analyze the situation after the Brexit and will stroll through established markets such as Russia, China, the Netherlands, the USA, and Japan“However, it is essential to open new markets to Asia, Central America and Latin America We can leverage the growth of emerging countries to consolidate our presence in them. To achieve this, FENAVIN "It is a source of opportunities as it reflects the style and character of our land, and of our wines," Olmeda points out.

 

 

 

According to the head of foreign trade, Spanish wine performs well in foreign markets due to its investment in specific departments and its progressive professionalization.

 

 

 

For the person in charge of Spanish wine foreign trade has good qualities in the foreign markets This is due to their investment in specific departments and their increasing professionalization. But, according to this analyst, the key to success lies in financial management and the payment method, which varies from country to country. Therefore, she recommends working closely with professionals who understand and are familiar with these markets.

 

To Alberto Marcilla, Globalcaja's target It's about contributing to the consolidation of a strong and competitive agri-food sector, offering products and services under the best conditions, with a focus on local communities and a commitment to the people and the region. "Through financing, we help overcome the challenge of quality by expanding, improving, modernizing, and innovating their production structures," he explains.

 

“Another of the entity's commitments is to contribute to differentiating and promoting the quality of wine through collaboration with the Spanish Wine Market Observatory, foundation of which, globalbox It is a Patron, through information and promotion activities, with the aim of fostering the image of quality of the wine in the domestic market and in third countries, opening new markets and intensifying the demand and prestige of the wine of Castilla la Mancha, thus contributing to the Capabilities "of our companies," he says.

 

“Regarding future strategies, the market will be the sole judge of which companies will survive and which will fall by the wayside. We need the agricultural sector, the economic engine of rural areas, to be strong, with a business-oriented approach, seeking synergies and efficiencies, reinforcing commercial structures, internationalizing and promoting its products, and along this path, they can always count on globalbox“As a leading organization, we will support you with expertise, innovation, strength, closeness, and social commitment,” Marcilla points out.